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Commodity Branding
When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. Energy companies are under the spotlight as consumers press for positive action on sustainability, CSR, and environmental issues. In light of this, this book has two objectives. First, the author explores the challenges and opportunities that experts within the field face when deciding on strategic brand direction. The results indicate that practitioners in recently liberalised markets have met the emerging branding challenges, such as differentiating commodities, meeting new consumer demands, and building strong brands. Second, the book examines, from an expert-practitioner point of view, whether branding and building brands are activities relevant to this type of market. This book, therefore, attempts to fill a literature gap, as it examines the applicability of theoretical and practical methods of branding and brand strategies in a commodity market, in this case the energy market.
The Distributed Functions of Emergency Management and Homeland Security
The Distributed Functions of Emergency Management and Homeland Security outlines the roles and responsibilities of various individuals and agencies involved in homeland security and all aspects of emergency management. Each chapter focuses on the practical and applied aspects of a range of public servants in various departments and the organizations that they represent. Rather than presenting a theoretical exploration alone, the book examines the practical knowledge and hands-on skills related to various functions and how their decisions and actions play into the larger framework of safety and security —in the public, private and nonprofit sectors. Every professional has a unique and integ...
Handbook of Research Methodology
This comprehensive Handbook is aimed at both academic researchers and practitioners in the field of research. The book's 8 chapters, provide in-depth coverage of research methods based on the revised syllabus of various universities especially considering the students of under graduate, post graduate and doctorate level. This book is a product of extensive literature survey made by the authors. The authors have made sincere efforts to write the book in simple language. The book comprises all the aspects according to new syllabus of PCI and APJ Abdul Kalam Technical University, Lucknow. Though this book is intended for the use of pharmacy students of any level yet it can also be useful to stu...
Forthcoming Books
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Operation Chocolate
The story revolves around four good friends, who are students of Class 'X' - Ramapuram High School. Most of the action unfolds during the school Annual Day Ceremony and how these four bright children use their intelligence to connect the dots and unfold a mystery.When Sudhakar and Priyamvada found something mysterious with the chocolates that were distributed during the Annual Day Celebrations, they do everything possible to save bring this operation to light. During the journey of their discovery, Sudhakar and Priyamvada along with few other friends identify few other events connected to this mystery. Using their intelligence, they decode and decipher the phone number of the "Don" and they help the police forces. This book is all about the fun and adventurous treasure hunt mystery that took place during the summer vacation.
Disaster Management in India: Challenges and Strategies
This book – “Disaster Management in India: Challenges and Strategies” - provides a practical and realistic understanding of the evolving status of disaster management in India. The book discusses techno-legal systems for disaster management and their real-life effectiveness based upon the author’s own professional experience as well as available literature including studies, reviews and audits reports.A case study of the 2001 Bhuj Earthquake conducted by the author is at the nucleus of the book and provides a clear understanding on how interdependent sub-systems (social, organisational, infrastructure) can fail during sever incidents, and the consequences thereof.Lack of resources, l...
ACTS Retreat Manual
The intent of the ACTS Retreat Manual is to provide all priests, deacons, and lay ACTS Retreat Team leaders and members with the necessary information to facilitate the ACTS Retreat process in a way that grounds the experience in the invitation to encounter Jesus Christ and be His disciple.
Chef Nino's Alfreddeaux
Every recipe that I create is filtered and stepped through two major life events. The first event was growing up in South Louisiana. I mean the heart of the Southern extremities. I had relatives that still hunted and trapped animals for a living. I had my own pirogue paddling deep into the bayous catching crawfish, killing (and eating) Racoons, catching frogs,Soccalet, Garfish, Aligators, Rabbits, Squirells, Blackbirds, climbing trees, making tree houses and eating coovient. Then the recipes are filtered either before or after or simutaneously through the major life experience of living in the Sicilian Countryside alongside the foothills of Mt. Etna (Europes largest active volcano!)This Sout...
A Brief History of the Periodic Table
The story of Dmitri Ivanovich Mendeleev and his brain child “Periodic Table of Chemical Elements”, with all its impact and influences, would fit better within the walls of a library than between the covers of a single book of nearly 100 pages. The present book “A Brief History of the Periodic Table” would attract experts and curious laymen alike due to its lively style of narration. The book contains eight chapters.
