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Commodity Branding
When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. Energy companies are under the spotlight as consumers press for positive action on sustainability, CSR, and environmental issues. In light of this, this book has two objectives. First, the author explores the challenges and opportunities that experts within the field face when deciding on strategic brand direction. The results indicate that practitioners in recently liberalised markets have met the emerging branding challenges, such as differentiating commodities, meeting new consumer demands, and building strong brands. Second, the book examines, from an expert-practitioner point of view, whether branding and building brands are activities relevant to this type of market. This book, therefore, attempts to fill a literature gap, as it examines the applicability of theoretical and practical methods of branding and brand strategies in a commodity market, in this case the energy market.
The Distributed Functions of Emergency Management and Homeland Security
The Distributed Functions of Emergency Management and Homeland Security outlines the roles and responsibilities of various individuals and agencies involved in homeland security and all aspects of emergency management. Each chapter focuses on the practical and applied aspects of a range of public servants in various departments and the organizations that they represent. Rather than presenting a theoretical exploration alone, the book examines the practical knowledge and hands-on skills related to various functions and how their decisions and actions play into the larger framework of safety and security —in the public, private and nonprofit sectors. Every professional has a unique and integ...
Handbook of Research Methodology
This comprehensive Handbook is aimed at both academic researchers and practitioners in the field of research. The book's 8 chapters, provide in-depth coverage of research methods based on the revised syllabus of various universities especially considering the students of under graduate, post graduate and doctorate level. This book is a product of extensive literature survey made by the authors. The authors have made sincere efforts to write the book in simple language. The book comprises all the aspects according to new syllabus of PCI and APJ Abdul Kalam Technical University, Lucknow. Though this book is intended for the use of pharmacy students of any level yet it can also be useful to stu...
Forthcoming Books
None
ACTS Retreat Manual
The intent of the ACTS Retreat Manual is to provide all priests, deacons, and lay ACTS Retreat Team leaders and members with the necessary information to facilitate the ACTS Retreat process in a way that grounds the experience in the invitation to encounter Jesus Christ and be His disciple.
Getting to the Core of Writing: Essential Lessons for Every First Grade Student
Inspire students to develop as writers in the first grade classroom with these engaging and creative writing lessons. This classroom-tested resource shows positive results in students' writing and simplifies the planning of writing instruction. It contains detailed information on how to establish and manage daily Writer's Workshop and includes consistent, structured instruction to encourage students to actively participate in the writing process. Specific lessons to help students develop the traits of quality writing are also included. This resource develops college and career readiness skills and is aligned to today's standards.
India Secularism in Decline a Narrative
The title of the book is slightly deceptive in that for once it does not depict the Hindu as an arch villain in the attempts to destroy the Universal Panacea for the Indians that is Secularism. In fact the book's objective is to present what the Hindu perceives as injustice meted out to himself and his co-religionists in the skewed application of Secularism which involves the idea of New Poulism or Appeasement of the minorities. The objective again is to target the younger generation, the student audience and to present to them the other side of the story a variation of political history from the Hindu perspective as also Hindu grievances. The intent is certainly not to indoctrinate this seg...
True Life: Alice Paul
True Life: Alice Paul builds critical literacy skills with this fascinating nonfiction reader designed to engage eighth grade students. Keep your students at the edge of their seats with content that will keep them enthralled from the first page to the last. This informational text examines the life of the womens rights activist and suffragist that fought for the womens right to vote. Aligned with state standards, True Life: Alice Paul features complex and rigorous content appropriate for middle school students preparing for college and career readiness.
George Washington Carver
George Washington Carver worked his way through school and college to become a professor of agriculture. He taught students and farmers how to save the land by growing a greater variety of crops, including peanuts and sweet potatoes.
Care for a Pet Wolfdog
Very basic information about wolf dogs and how to care for them.
