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Disability and Society
Disability and Society: Ideological and Historical Dimensions explores the changing relationship between disability and society in Western culture from early modern times to the present, with a particular emphasis on Ireland. The author identifies the main ideologies and practices that have shaped the relationship between disability and society, describes how these emerged over time and discusses their continuing impact on social, political and cultural life today. Rather than interpreting disability in medical or clinical terms, the author places disability in a broad historical and socio-political framework and links changing responses to disability with other important social, political and cultural movements. As well as being a valuable addition to the field of disability studies, Disability and Society is also essential reading for students of the social sciences, psychology, education, equality and health studies, and for policy makers.
Marketing Management
A comprehensive examination of all aspects of the management of marketing, this is a mainstream text based on the premise that marketing is a universal management function with strong strategic elements which are operationalized in different ways in different parts of the world. Conceptual material reflects up to date perspectives on academic and company research. The applied material seeks to demonstrate the universality of marketing management by drawing on illustrations from a wide range of geographic and industry settings.
Global Marketing
Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. Brand new case studies focus on globally recognised brands and companies operating in a number of countries, including IKEA, Philips, Nokia, Guinness and Cereal Partners Worldwide. All new video cases accompany every chapter and are available at www.pearsoned.co.uk/hollensen, featuring such firms as Nike, Starbucks, BMW, Ford and McDonalds.
Modern Management
Provides an introduction to the theory and practice of management in Ireland. This book includes a section on outsourcing within Operations Management; a section on bribery and corruption within Business Ethics; profiles on Irish entrepreneurs, along with a section on Ethnic enterprise; and more.
Farmhouse Cheeses of Ireland
Ireland is home to a range of cheeses whose excellence is recognised internationally. At the forefront are farmhouse cheesemakers whose world is explored here for the first time in a comprehensive guide to the producers and the cheeses they make. Each cheese is described in detail, its characteristics such as colour, texture, aroma and flavour. Cheese facts are presented with easy-to-read icons indicating the species/breed of animal milked, whether the milk is raw or pasteurised, if traditional or vegetarian rennet is used, and whether the cheese is produced under organic principles. Supporting information includes the history of cheesemaking in Ireland, how cheese is made and best conserved, and resources for cheese lovers. Derry Clarke, Ross Lewis, Catherine Fulvio, Clodagh McKenna, Denis Cotter, Darina Allen, Rachel Allen and others contribute Irish farmhouse cheese recipes. Lavish photography complements this exploration of the world of Irish cheeses.
Twin Peaks FAQ
(FAQ). Twin Peaks , the infamously strange, seductive, and confounding murder mystery that made network television safe for surrealism, is returning to the small screen after 25 years. Created by David Lynch and Mark Frost, the series enjoys a hallowed standing in popular culture and remains a touchstone in the evolution of TV as an artistic medium. For its many intensely devoted fans, Twin Peaks continues to beguile and disturb and delight; it's a bottomless well of allusions, symbols, conundrums to ponder and images to unpack, an endlessly engrossing puzzle box, an obsessive's dream. Twin Peaks FAQ will guide longtime fans and the newly initiated through the origins of the series, take the...
