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Comunicación responsable
La Comunicación Responsable exige de las personas competencias, habilidades, conocimientos y actitudes éticas para que se logren aprendizajes, saberes, prácticas, contextos y responsabilidades más humanas, sustentables, cooperativas y armónicas que deriven en un mejor actuar personal, institucional, profesional, me- diático y gubernamental. Un liderazgo ético basado en una comunicación responsable, sin duda, derivará en una mejor ciudadanía, en empresas más comprometidas, gobiernos más plurales y democráticos, en una sociedad civil más participativa y medios más preocupados por garantizar la inclusión y democratización de la acción comunicativa. Con estas coordenadas, la obra despliega el modelo de Comunicación Responsable, propuesto Hilda Gabriela Hernández Flores, en torno a la comunicación organizacional, gubernamental y política, con exploraciones en distintos estudios de caso, atendiendo a la transversalidad de la perspectiva de género y la digitalización de los procesos de comunicación.
Entrepreneurial Marketing
An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector’s brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of no...
The Washington Manual of Medical Therapeutics
For the past 65 years, The Washington Manual® of Medical Therapeutics, now in its Thirty-Fourth Edition, has been one of the best-selling medical texts in the world. It builds upon that proud tradition--with even more of the current information you need, and delivered in a time-saving, quick-reference style. Its comprehensiveness and ease of access makes it a favorite on-call resource for housestaff and faculty around the world. Continuing the tradition of excellence, each chapter has been updated and reformatted for easier access to the information the reader needs. Inside this edition you’ll find... • New streamlined format that helps you keep pace with the latest advances in the field while removing redundancies and outdated information • New chapter on toxicology prepares you to respond effectively to any poisoning, overdose, or exposure emergency • Decision support algorithms for quick reference See why The Washington Manual® is the most vital on-call resource for house staff and faculty around the world!
Canadian Family Law
A CANADIAN BESTSELLER FULLY REVISED AND UPDATED For more than 30 years, Canadian Family Law has helped us to understand the legal issues surrounding marriage, separation and divorce, child custody and support. Now in its tenth edition, Canadian Family Law provides information on recent developments in family law, such as same-sex marriage, alternative dispute resolution and child support. Among the topics covered are: The rights and obligations of marriage The components of a separation agreement Spousal support Child support and the new guidelines Guiding principles regarding custody of children Property rights and division of property The divorce procedure Domestic contracts The enforcement of agreements Mediation and arbitration A comparative analysis of family law statutes. Illustrated with case studies, Canadian Family Law is the standard reference guide that people who are contemplating marriage, or separation and divorce, turn to for informative, readable and authoritative commentary.
Aggregate Advertising Expenditure in the U.S. Economy
The two components of the advertising industry - the creative sector that develops and produces messages, and the communications sector that transmits messages via various media - have each been greatly affected by advances in creative design and communications technologies. As the media composition of advertising has changed in the last century for both local and national advertising - from newspapers, outdoor and radio advertising to network and cable television, and most recently to internet and digital media - so too has been transformed the very concept of advertising, its functionality and its measurement.We compare four sources of annual nominal U.S. aggregate advertising expenditure ...
Emotionalintelligenceandmarketing
This book discusses how businesses and marketers can deploy emotional intelligence as a marketing tool to co-produce service for enhancing customer experience and to co-create value for key stakeholders in the digitalised and service-dominant logic era. Whilst many competing emotional intelligence models are discussed in the literature, the current book will focus on the ability model. This model comprises 2 areas (experiential and strategic emotional intelligence) and four ability scopes (perceive emotions, use emotions, understand emotions and manage emotions). The marketing domains that are deemed relevant and included in this book are services marketing, relationship marketing and digital marketing. The relevant marketing models from these domains will be identified to be integrated with emotional intelligent strategies. Emotional Intelligence makes both employees and customers happy, committed and loyal. Emotional Intelligence makes businesses competitive and sustainable.
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Services Marketing: People, Technology, Strategy (Eighth Edition)
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
