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Mediatized Sapiens – Communicational Knowledge in the Constitution of the Species
This book results from the IV International Seminar on Research on Mediatization and Social Processes held in 2020/2021. The III International Seminar on Research on Mediatization and Social Processes had a program developed on two levels: debate panels with invited researchers (5 panels, with the participation of researchers from Sweden(2), Argentina (2), and Brazil (9, including five from PPGCC-Unisinos). The IV Seminar program and its structure are at https://www.midiaticom.org/seminario-midiatizacao/programacao-2020/. In this IV Seminar, the theme of the panels was “Mediatized Sapiens: the social construction of knowledge among interactions, means, circulation, and social mediation.”...
Communication for Social Change Anthology
Contains nearly 200 readings published between 1927 and 2005, in English or translated from other languages, on the historical roots and pioneering thinking regarding communication for social change. Covers a variety of topics, including the radio, tv and other mass communication, information and communication technology, the digital gap, the formation of an information society, national information policies, participatory decision making, communication of development, pedagogy and entertainment education, HIV/AIDS communication for prevention, etc.
Public Relations Theory
The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more. Chapters written by recognized experts on each topic provide readers with knowledge on how, when, and why appropriate theories are applied. Focusing on how organizations and individuals integrate theory in a public relations framework, each chapter explains one function, explores...
Strategic Management in Tourism, 3rd Edition. CABI Tourism Texts
This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications. Now in its third edition, and reviewing the major factors affecting international tourism management, this well-established student resource provides an essential overview of strategic management for students and professionals in the tourism sector.
Recepción y mediaciones
Travesías de la recepción en América Latina / Guillermo Orozco / - Historia de familia y etnografía, procedimientos metodológicos para un análisis integrado / Nilda Jacks / - Mediaciones y poder / Inesita Araújo / - El discurso amoroso : un escenario para estudiar la recepción / Sarah Corona / - Hablar de los hablantes : aproximación al discurso de la prensa escrita mexicana acerca del talk show / Martha Renero / - La construcción del público desde el pensamiento nacional en la Argentina. La revista crisis, un estudio de caso / Florencia Saintout / - Estrategia de comunicación : una mirada comunicacional para la investigación sociocultural / Sandra H. Massoni / - La cultura política desde la recepción : algunas notas teórico-metodológicas / Jorge Calles.
Hacia una teoría general de la estrategia
Éste es un libro sobre estrategia o, más exactamente, sobre el futuro de la estrategia. Está destinado a aquellos profesionales -directivos y tomadores de decisiones- que a la hora de diseñar y aplicar estrategias en los distintos ámbitos de la economía, la política, lo social, la educación, la cultura y la comunicación, hayan tenido la sensación de que los modelos estratégicos actuales no le están dando respuestas satisfactorias para sus nuevos contextos. Pensado también para los estudiosos -investigadores y estudiantes- que se acercan a la estrategia como a una disciplina que debería iluminar su camino, y, en tercer lugar, para aquellas personas inquietas que quieran mejorar la estrategia de su vida desde una nueva mirada: la de la nueva teoría estratégica.
