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The Consumer Mind
The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer. With insights based on the latest advances in neuroscience and psychology, it analyses the daily mental functions of consumers, in relation to others and their environment, and the implications for brands. The Consumer Mind encourages marketers to think about people and their everyday lives, enabling them to influence the way that their brands are perceived and to encourage trial and repeat purchases.
Culturas innovadoras 2.0
Juan Carrión defiende un cambio en la cultura corporativa que potencie la innovación y el inconformismo del individuo.
The Village and the Outside World in Golden Age Castile
This 1996 book, based upon a vast range of documentary and secondary sources, shatters the disproven but persistent myth of the closed immobile village in the early modern period. It demonstrates that even in traditionalist Castile, pre-industrial village society was highly dynamic, with continuous inter-village, inter-regional, and rural-urban migration. The book is rich in human detail, with many vignettes of everyday life. Professor Vassberg examines such topics as fairs and markets, the transportation infrastructure, rural artisans and craftsmen, relations with the state, and life-cycle service. The approach is interdisciplinary, and pays special attention to how rural families dealt with economic and social problems. The rural Castile that emerges is a complex society that defies easy generalizations, but one which is unquestionably part of the general European reality.
Acertar a vivir
Acertar a vivir. Vivir equilibradamente. Vivir buscando. Vivir creciendo. Vivir amando. Vivir disfrutando. Vivir afrontando y asumiendo el sufrimiento. Triunfar y fracasar en la vida. Quince leyes de vida. Vivir la vida.
Between Two Fires
This book throws fresh light on a forgotten war that raged in the 1940s in the mountains of Spain. It is a story of heartbreak and heroism, relating the dramatic events in a village trapped between the ruthless Civil Guard and guerrillas led by a legendary chieftain named Roberto. Guerrilleros, villagers, Civil Guards give a poignant account of bloodshed, betrayal and courage. Historian Paul Preston comments: "As exciting as any thriller, yet deeply moving, it deserves to be read by everyone concerned with the history of contemporary Spain."
Spain is Different?
The end of the second millennium witnessed an increase in science-fictional apocalyptic narratives globally. There is a noteworthy difference between such fictions from Latin America and the anglophone world and those from Spain, in which scientific explanations of events coexist with biblically-inspired plots, characters and imagery. This is the first book-length study of either science-fictional novels or apocalyptic literature in that country, analysing six such works between 1990 and 2005. Within a theoretical framework that includes critical and genre theories, archetypal criticism, and biblical scholarship, the book explains this phenomenon as a result of three historical factors: the ‘Two Spains’, Spanish ‘difference’, and the ‘Pact of Silence’, a tacit agreement that made justice and accountability impossible in the name of a peaceful transition to democracy. It repressed any processing of the historical trauma experienced during the Civil War and dictatorship, trauma that manifests itself symbolically in these fictions.
The Chosen Species
Is modern man the logical conclusion of a long evolutionary journey? Or are humans merely an evolutionary accident? The Chosen Species answers these and many other questions about our origins. Authors Juan Luis Arsuaga and Ignacio Martínez are world-renowned paleoanthropologists and co-directors of the excavations at Atapuerca---a World Heritage Site and Europe’s oldest known burial site---where their team discovered a new human species, homo antecessor. Their work has changed the way we see human evolution. Here, the authors draw on their rich experience to provide a fascinating account of our origins. They reconstruct the sequence of events, give an account of how, when, and why man evolved, and draw conclusions based on verifiable facts and well-founded argument. The Chosen Species combines scientific rigor with a spellbinding style that will grip readers as they follow the tale to its end.
Twisted Roots
A Cuban/Spanish journalist and author examines the historical and cultural influences that shaped Latin America and suggests how they have made it into the most impoverished, unstable and backward region in the Western world.
Qualitology
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International Postmodernism
Containing more than fifty essays by major literary scholars, International Postmodernism divides into four main sections. The volume starts off with a section of eight introductory studies dealing with the subject from different points of view followed by a section that deals with postmodernism in other arts than literature, while a third section discusses renovations of narrative genres and other strategies and devices in postmodernist writing. The final and fourth section deals with the reception and processing of postmodernism in different parts of the world. Three important aspects add to the special character of International Postmodernism: The consistent distinction between postmodern...
