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Business has been increasingly becoming global in its scope, orientation and strategic intent. This book by a renowned author provides a comprehensive yet concise exposition of the salient features, trends and intricacies of international business. The subject matter is presented in a lucid and succinct style so that even those who do not have a prerequisite knowledge of the subject can easily understand it. The text is enriched and made more interesting by a number of illustrative diagrams, tables and boxes. Another significant feature is the profuse references to Indian contexts and examples. Obsolete materials have been deleted and new ones are added at many places. The sixth edition of t...
With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations ...
Stagecraft Fundamentals Second Edition tackles every aspect of theatre production with Emmy Award-winning author Rita Kogler Carver's signature witty and engaging voice. The history of stagecraft, safety precautions, lighting, costumes, scenery, career planning tips, and more are discussed, illustrated by beautiful color examples that display step-by-step procedures and the finished product. This second edition offers even more in-demand information on stage management, drawing and drafting (both by hand and CAD), lighting fixtures, and special effects. Also new to this edition are current articles from Lighting and Sound America, brand new diagrams that illustrate hard-to-grasp concepts, an...
This is the only comprehensive guide to getting ready to pass the Project Management Professional (PMP(R)) Certification Exam. This third edition is current and complete with 60 more pages and over 600 changes from the last edition. Tells you what to study and how to study and helps increase your confidence. This book has been selected by Project Management Institute (PMI(R)) for their only PMP review class in 1999 and by many PMI chapters for the chapter PMP review classes.
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First Published in 2004. Written new and trainee teachers, Planning, Teaching and Class Management in Primary Schools does not attempt to provide you with simplistic answers to complex issues. It does, however, offer important insights and strategies that can be used as a framework for monitoring and strengthening your progress as a teacher so that time on school placement becomes a first rate preparation for the day you have your own class.
Marie Corelli lived in the time or Darwin, and took real exception to the intellectual incursions then being made on territory previously reserved to matters of faith. In its way, it's a sad thing: in _The Mighty Atom_ a gifted writer rails against the evidence of man's senses. There may be -- we'd say there are -- ways to reconcile the eternal with the evidence of our senses. But surely a harangue in the cloak of fiction is not the way to do it; rather more by railing at the dark she teaches folks to find the intellectual courage to step into it. Regardless, Corelli was a gifted writer, and whether the tale she tells here is the one she intended or not, she tells a fine and interesting tale. (Jacketless library hardcover.)
First Published in 2001. Starting with references to the Cockcroft Report of 1982 and the National Strategy, this study defines numeracy as mathematics in action and outlines its importance in everyday life. Using and applying mathematics within the early learning setting means children are also taught to solve problems, to communicate their ideas and develop their reasoning skills. Teaching Assistants provide the most effective support in mathematics when working in partnership with the teacher, by sharing goals. To do this effectively it is important for assistants to understand how mathematics learning takes place within the early years setting and to know how and when to use mathematics language and equipment. The purpose of this book is to provide such understanding and knowledge.
Miss Llewellyn was standing at the window of her own room, in the house of Lord Ilfracombe in Grosvenor Square, gazing at the dust-laden and burnt-up leaves and grass in the gardens before her. It was an afternoon towards the close of July, and all the fashionable world was already out of town. Miss Llewellyn had been reared in the country, and she could not help thinking how that same sun that had burnt up all the verdure of which London could boast, had glorified the vegetation of far-off Wales. How it must have enriched the pasture lands, and ripened the waving corn, and decked the very hedges and ditches with beautiful, fresh flowers, which were to be had for the gathering. Her thoughts ...