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Brands and Branding
With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations ...
Tintinalli's Emergency Medicine Manual, Eighth Edition
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. The book that belongs in the pocket of every clinician working in an acute care setting A Doody’s Core Title for 2019! This portable manual encapsulates the most clinically relevant content of Tintinalli’s Emergency Medicine, Eighth Edition – the world’s bestselling text on the topic -- and puts it at your fingertips, or in your pocket or backpack. Covering the full spectrum of emergency medicine in all patient populations – adult and pediatric – this full-color guide is composed of concise cha...
INTERNATIONAL BUSINESS, Sixth Edition
Business has been increasingly becoming global in its scope, orientation and strategic intent. This book by a renowned author provides a comprehensive yet concise exposition of the salient features, trends and intricacies of international business. The subject matter is presented in a lucid and succinct style so that even those who do not have a prerequisite knowledge of the subject can easily understand it. The text is enriched and made more interesting by a number of illustrative diagrams, tables and boxes. Another significant feature is the profuse references to Indian contexts and examples. Obsolete materials have been deleted and new ones are added at many places. The sixth edition of t...
Stagecraft Fundamentals
Stagecraft Fundamentals Second Edition tackles every aspect of theatre production with Emmy Award-winning author Rita Kogler Carver's signature witty and engaging voice. The history of stagecraft, safety precautions, lighting, costumes, scenery, career planning tips, and more are discussed, illustrated by beautiful color examples that display step-by-step procedures and the finished product. This second edition offers even more in-demand information on stage management, drawing and drafting (both by hand and CAD), lighting fixtures, and special effects. Also new to this edition are current articles from Lighting and Sound America, brand new diagrams that illustrate hard-to-grasp concepts, an...
PMP Exam Prep
This is the only comprehensive guide to getting ready to pass the Project Management Professional (PMP(R)) Certification Exam. This third edition is current and complete with 60 more pages and over 600 changes from the last edition. Tells you what to study and how to study and helps increase your confidence. This book has been selected by Project Management Institute (PMI(R)) for their only PMP review class in 1999 and by many PMI chapters for the chapter PMP review classes.
Only a Horse Dealer
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A Splendid Sin
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The Mighty Atom
Marie Corelli lived in the time or Darwin, and took real exception to the intellectual incursions then being made on territory previously reserved to matters of faith. In its way, it's a sad thing: in _The Mighty Atom_ a gifted writer rails against the evidence of man's senses. There may be -- we'd say there are -- ways to reconcile the eternal with the evidence of our senses. But surely a harangue in the cloak of fiction is not the way to do it; rather more by railing at the dark she teaches folks to find the intellectual courage to step into it. Regardless, Corelli was a gifted writer, and whether the tale she tells here is the one she intended or not, she tells a fine and interesting tale. (Jacketless library hardcover.)
