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Make a PACT for Success
Suggesting that the primary concepts needed to deliver effective presentations can be summarized with the acronym PACT (standing for purpose, audience, content, and technique), the authors present their model for the design, development, delivery, an d evaluation of information presentations. They also address two other models they find essential to the process: Taylor's value-added process and Keller's ARCS model. Annotation copyrighted by Book News, Inc., Portland, OR
Successful Proposal Strategies for Small Businesses: : Using Knowledge Management to Win Government, Private-Sector, and International Contracts, Sixth Edition
Here's your one-stop-shop for winning new business! The new, Sixth Edition of this perennial bestseller updates and expands all previous editions, making this volume the most exhaustive and definitive proposal strategy resource. Directly applicable for businesses of all sizes, Successful Proposal Strategies provides extensive and important context, field-proven approaches, and in-depth techniques for business success with the Federal Government, the largest buyer of services and products in the world. This popular book and its companion CD-ROM are highly accessible, self-contained desktop references developed to be informative, highly practical, and easy to use. Small companies with a viable...
A Reference Guide for English Studies
This text is an introduction to the full range of standard reference tools in all branches of English studies. More than 10,000 titles are included. The Reference Guide covers all the areas traditionally defined as English studies and all the field of inquiry more recently associated with English studies. British and Irish, American and world literatures written in English are included. Other fields covered are folklore, film, literary theory, general and comparative literature, language and linguistics, rhetoric and composition, bibliography and textual criticism and women's studies.
Information Brokers and Reference Services
The contradictory yet complementary relationship between libraries and information brokers is examined in this volume, first published in 1988. Since its escalation in the 1960s, information brokering has challenged the role of the library in society. Librarians discuss their concerns about information brokers - the impact of brokers on reference services, the competence of brokers, abuse of library services by brokers, and whether libraries should provide competing fee-based services. Brokers share their own view as ‘entrepreneurs’, providing background, offering advice, and explaining the risks involved in their business. This lively, often controversial discussion offers suggestions for improving relations between libraries and information brokers, while continuing to serve the public well.
Explorations in Specialized Genres
Genre analysis has become firmly established as one of the most popular frameworks for the study of specialized genres in academic, professional and institutional as well as other workplace contexts. In recent years, genre theory has also developed in the direction of a more comprehensive and powerful multi-dimensional and multi-perspectived framework to examine not only the text but also the context in a much more meaningful manner than had ever been done earlier. The theoretical perspectives and the individual case studies of this volume testify to the wide range of methodological tools made available by genre theory, enabling researchers to handle problems relating to the description of variations in language use. Moreover, the following relevant issues are addressed: how are specialized genres constructed, interpreted and exploited in the achievement of specific goals in highly specialized contexts?
Functional Perspectives on Grammar and Discourse
This book, a tribute to Angela Downing, consists of twenty papers taking a broadly functional perspective on language, with topics ranging from the general (grammar as an evolutionary product, text comprehension, integrative linguistics) to particular aspects of the grammars of languages (Bulgarian, English, Icelandic, Spanish, Swedish). The more specific papers are sequenced according to Halliday s division into ideational, textual and interpersonal aspects of the grammar, and cover a wide range of areas, including aspect, argument structure, noun phrase/nominal group structure and nominalisations, pronominal clitics, theme in relation to writing skills, discourse structures and markers, the role of attention in conversation, the functions of topic, phatic communion, subjectification, formulaic language and modality. A recurrent theme in the volume is the use of corpus materials in order to base functional descriptions on authentic productions. Overall, the volume constitutes a panoramic but nevertheless detailed view of some important current trends in functional linguistics.
How to Write a Précis
How to Write a Précis is designed to teach students how to read and comprehend a text, and then reduce its length without omitting the essential details or radically altering the style of the original. It contains theoretical background, practical step-by-step instructions on how to write a précis, sample précis, and a variety of exercises. Also included are sections on popularizing and abstracting. Its tightly organized structure and straightforward, direct style make How to Write a Précis the ideal text for students and teachers of translation, of English as a second language, and of all types of English Composition. It is intended for use in universities, community colleges, high schools, and in adult education. The exercises have been carefully chosen and organized so as to provide optimum hands-on learning experience for the reader; they vary in difficulty, so that the teacher may select those that suit the level of proficiency and the special interests of a particular group of students.
