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Qualitative Consumer and Marketing Research
Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and writing-up research or editing multi-media presentations using both time-tested and new methods, skills, and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills in creative data collection, analysis, and presentation, using illustrations drawn from the best of recent and classic research.
Nobody's Looking at You
A brilliant and eclectic new essay collection from a master of the form
The Routledge Handbook of Digital Consumption
Since the publication of the ground-breaking first edition, there has been an exponential growth in research and literature about the digital world and its enormous potential benefits and threats. Fully revised and updated, this new edition brings together an expertly curated and authoritative overview of the impact and emerging horizons of digital consumption. Divided into sections, it addresses key topics including digital entertainment, self-representation, communication, Big Data, digital spirituality, online surveillance, and algorithmic advertising. It explores developments such as consumer data collection techniques, peer-to-peer payment systems, augmented reality, and AI-enhanced con...
Industrial Clusters and SME Promotion in Developing Countries
SME's make up the bulk of enterprises in developing countries and make a significant contribution to employment and economic growth. This paper takes stock of best practices in industrial clustering and SME promotion in Commonwealth developing countries. It provides examples of cluster formation, policies to stimulate cluster development and guidelines for business development services for SME's.
Go Figure! New Directions in Advertising Rhetoric
Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of "Go Figure! New Directions in Advertising Rhetoric" have been involved in developing the scholarship of advertising rhetoric for many years. In this volume they have assembled the most current and authoritative new perspectives on this topic. The chapter authors all present previously unpublished concepts that represent advances beyond what is already known about advertising rhetoric. In the opening and closing chapters editors Ed McQuarrie and Barbara Phillips provide an integrative view of the current state of the art in advertising rhetoric
Shadows of Yesterday
A collection of three historical novels by John Anthony Miller, now available in one volume! All That Glitters: In 1940 Belgium, Camille Bonnet takes on the impossible task of stealing valuable industrial diamonds from an Antwerp bank before the Germans can obtain them. Her escape sets off a thrilling chase involving allies, enemies, and a complex cast of characters. As she navigates through dangerous territory, Camille must deliver the diamonds to Paris to aid the Allied war effort while untangling friend from foe. John Anthony Miller's 'All That Glitters' is an action-packed historical thriller filled with love, honor, intrigue, and betrayal. For Those Who Dare: In this historical thriller...
Acknowledging Consumption
First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.
Advertising in Contemporary Consumer Culture
This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattari’s notion of assemblage, this book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of referen...
