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Marketing for CPAs, Accountants, and Tax Professionals
The contributing authors to Marketing for CPAs, Accountants, and Tax Professionals combine their expertise into a reference manual for today's accountant. Presented in four sections, the book covers all areas pertinent to effective marketing for accounting firms in the 90s and beyond: The Marketing Process Are Accountants Responding to the Challenge of Change? Marketing by CPA Firms: Room for Improvement? Has the Household User Profile for Accounting Services Changed? The Small Accounting Firm: Managing the Dynamics of the Marketing Function Perspectives on Marketing Professional Tax Service Marketing From a Consumer Buyer Behavior Perspective Price of Tax Preparation Services and the CPA Cr...
Reconnecting
There's no doubt about it: every conflict in every relationship involves two people with two different perceptions, and every solution requires two partners to arrive at a single shared perception. You can't repair a damaged relationship by yourself, and you can't change your partner into someone else. Does that mean the situation is hopeless? Absolutely not! In Reconnecting, Dr. Joseph Luciani, the celebrated author of the renowned Self-Coaching series, introduces a proven, practical method you can follow to encourage your less-than-cooperative partner to join you in a meaningful healing process, even if you have to take the first steps on your own. Dr. Luciani begins by helping you evaluat...
Business Internships
This book can be used as the text for an internship course book or as a "how to" manual for anyone wanting to setup a successful internship experience. Whether you are looking to land a great internship or already have an internship and want to increase the odds that it will be an excellent learning experience, this book can help. The content of the book is based on the experiences of Michael P. Griffin, Internship Director and Accounting Professor at the Charlton College of Business at the University of Massachusetts Dartmouth.
Talk About Writing
Talk about Writing: The Tutoring Strategies of Experienced Writing Center Tutors offers a book-length empirical study of the discourse between experienced tutors and student writers in satisfactory conferences. The study uses a research-driven, iteratively tested framework to help writing center directors, tutors, writing program administrators, rhetoric and composition researchers, first-year composition instructors, and others interested in talk about writing to systematically analyze tutors’ talk and to use that analysis to train new tutors. The book strives toward two main goals: to provide an analytical research and assessment tool—the coding scheme—that other researchers can use to understand writing center tutor talk and to provide a close, empirical analysis of experienced tutor talk that can facilitate tutor training. The study details tutors’ use of three categories of tutoring strategies—instruction, cognitive scaffolding, and motivational scaffolding—at macro- and microlevels and results in practical recommendations for improving tutor training.
Boating
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Women Who Give Away Millions
This book pays tribute to 14 women who donated millions of dollars to causes close to their hearts. Iris Nowell is the author of five books. Writing her 1996 book, Women Who Give Away Millions, has given her a solid foundation of philanthropy, the not-for-profit sector, and the wealthy. She has also written a memoir of Canadian artist Harold Town, and a biography of artist, filmmaker, and impassioned feminist, Joyce Wieland.
Electricity Access, Decarbonization, and Integration of Renewables
This Open-Access-Book covers different aspects of the low-carbon energy transformation in a unique manner, with a particular focus on two regions, South Asia and Sub-Saharan Africa. The first part of the book provides useful insights on changes and reforms in the energy sector of Bangladesh, while the second part illustrates the low-carbon energy transformation in South Asia and the third part covers lessons from Sub-Saharan Africa. In all of these regions, the energy sector is undergoing major changes, driven by the four D’s: Decarbonization, decentralization, digitization, and democratization. Major overhauls are taking place at all levels: The country level, where energy mixes are rapidly changing, the corporate level, where large state-owned and private companies are challenged and new actors are emerging, and the local level, where technical and regulatory change has made citizen engagement and community power an option to replace or at least complement centralized supply structures.
Cases on Strategic Information Systems
"This book provides practitioners, educators, and students with examples of the successes and failures in the implementation of strategic information systems in organizations"--Provided by publisher.
