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Advanced Web Metrics with Google Analytics
Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts. This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics. Google Analytics is a free tool that measures Web site effectiveness and helps users better understand how web site performance; this book is a detailed usage guide written by one of the software's original creators Explains what filters ke...
The Entity-Relationship Model
Excerpt from The Entity-Relationship Model: A Basis for the Enterprise View of Data The subject of the logical view of data has attracted considerable attention in the past ten years. However, most researchers have focused on the user View of data. The need for studying the enterprise view of data was not recognized until recently. Different users of a database may have different views of the database, but the enterprise should have a unique and consistent view of the database. This is particularly important in designing a logically meaningful and consistent database. The concept of the enterprise View of data is very useful in the database design process and in. About the Publisher Forgotte...
Measurement Uncertainty
The expression of uncertainty in measurement poses a challenge since it involves physical, mathematical, and philosophical issues. This problem is intensified by the limitations of the probabilistic approach used by the current standard (the GUM Instrumentation Standard). This text presents an alternative approach. It makes full use of the mathematical theory of evidence to express the uncertainty in measurements. Coverage provides an overview of the current standard, then pinpoints and constructively resolves its limitations. Numerous examples throughout help explain the book’s unique approach.
Intelligent Information and Database Systems
The two-volume proceedings of the ACIIDS 2016 conference, LNAI 9621 + 9622, constitutes the refereed proceedings of the 8th Asian Conference on Intelligent Information and Database Systems, held in Da Nang, Vietnam, in March 2016. The total of 153 full papers accepted for publication in these proceedings was carefully reviewed and selected from 392 submissions. They were organized in topical sections named: knowledge engineering and semantic Web; social networks and recommender systems; text processing and information retrieval; database systems and software engineering; intelligent information systems; decision support and control systems; machine learning and data mining; computer vision t...
What Drives Inequality?
There is a great deal of coverage on inequality, and the key determinants of recent trends are increasingly well-documented. However, much less is known about the driving forces behind international differences in inequality.
Designing Effective Speech Interfaces
Master the critical knowledge you need to design speech-enabled applications It's not just a far-fetched gizmo straight out of a sci-fi movie anymore. Speech interface technology, which allows a user to communicate with computers via voice instead of a keyboard or a mouse, is quickly becoming a main feature in new software. This straightforward guide provides traditional graphical user-interface designers, developers, usability engineers, and product managers with all the information they need to make a rapid transition in order to stay abreast of this monumental shift in technology. Weinschenk and Barker, two experts in state-of-the-art online communication, discuss the basics of speech int...
Recent Econometric Techniques for Macroeconomic and Financial Data
The book provides a comprehensive overview of the latest econometric methods for studying the dynamics of macroeconomic and financial time series. It examines alternative methodological approaches and concepts, including quantile spectra and co-spectra, and explores topics such as non-linear and non-stationary behavior, stochastic volatility models, and the econometrics of commodity markets and globalization. Furthermore, it demonstrates the application of recent techniques in various fields: in the frequency domain, in the analysis of persistent dynamics, in the estimation of state space models and new classes of volatility models. The book is divided into two parts: The first part applies ...
The Soft Edge
Explores theories on the evolution of technology, the effects that human choice has on this revolution, and what's in store in the future.
Cultural Conceptualisations and Language
Presents a multidisciplinary theoretical model of cultural conceptualisations and language which draws on analytical tools and theoretical advancements in several disciplines, including cognitive linguistics, cognitive anthropology, anthropological linguistics, distributed cognition, complexity science, and cognitive psychology.
