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Media Events
Science as well. Finally, all those who were mesmerized by the Thomas/Hill hearings, the Gulf War coverage, and other recent media events will find it enlightening and instructive.
Media, Ritual and Identity
Media, Ritual and Identity examines the role of the media in society; its complex influence on democratic processes and its participation in the construction and affirmation of different social identities. It draws extensively upon cultural anthropology and combines a commanding overview of contemporary media debates with a series of fascinating case studies ranging from political ritual on television to broadcasting in the third world.
Canonic Texts in Media Research
Media studies is more than 50 years old, and the authors in this text offer their own candidate texts for canonization. Each essay presents a critical reading of one of these classics and debates its candidacy. The texts are summarized, analysed and re-examined for their contemporary relevance.
Personal Influence
First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This classic volume set the stage for all subsequent studies of the interaction of mass media and interpersonal influence in the making of everyday decisions in public affairs, fashion, movie-going, and consumer behavior. The contextualizing essay in Part One dwells on the surprising relevance of primary groups to the flow of ma...
The Jewishness of Israelis
Analyzes a recent report on a survey of the religious beliefs and behavior of Israeli Jews, and of the intense public debate that it produced.
The Uses of Mass Communications
The culmination of a decade of fruitful research on a new way of looking at mass communication effects, one that links the uses and gratifications approach with content analysis, audience research, social and media criticism, and literature on popular culture. Implications for study, methodological and ideological issues, and future research directions are also presented.
The Export of Meaning
In the new paperback edition of this classic text, Liebes and Katz examine how television viewers around the world respond differently to popular television programmes, particularly Dallas. d Analszing conversations among viewers in Israel, Japan and the U. S., they show that viewers possess a good deal more critical ability than they are commonly given credit for.
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