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Mass Media Writing
This innovative book is the first to identify and describe the systematic process that drives the day-to-day work of writers in the real world of print and broadcast journalism, public relations and advertising. The key to creative problem solution for both simple and complex assignments in media work is engagingly detailed in this thought-provoking guide. Users of this book will learn how to fulfill assignments and write copy that meets an editor's or client's expectations, speaks to the intended audience, stands up to question, and remains in memory. The author skillfully blends tested processes from science and art to equip the student with the tools of self-management and the techniques ...
Proposal Savvy
Learn how to evaluate, verify, and analyze information in order to compose an evidence-based proposition; target the audiences you intend to inform or influence; eliminate counter arguments and resistance before the fact; and deliver an effectively researched and persuasively presented proposal. Proposal Savvy defines, clarifies, and demystifies each phase of proposal development. No more guesswork. You will learn how to employ the time-honored process of problem solving and the critical/creative-thinking skill that drives it, how this reasoning system applies to not just a few but a variety of proposal opportunities, and how to anticipate and overcome barriers to a "yes" decision from executive or client.
Mass Media Education in Transition
An overview of the changes taking place in media education, for educators and administrators in comm depts
Regents' Proceedings
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Mass Media
Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.
Research Methods in Public Administration and Nonprofit Management
Never HIGHLIGHT a Book Again Includes all testable terms, concepts, persons, places, and events. Cram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanies: 9780765628794. This item is printed on demand.
Mass Media in the Middle East
This is the very first handbook to offer a comprehensive survey of mass media in 21 Middle Eastern countries. Knowledgeable Middle Eastern media experts unfold the little known but timely information about the region and compendiously discuss communication philosophies, newspapers, magazines, radio, TV, motion pictures, media regulations, ownership patterns, news agencies, new technologies, external media services, and the role of media in national development in 21 country chapters. In addition to providing information about domestic and international media services, broadcast programming (domestic and imported), and print media contents, each chapter integrates geographical, social, political, religious, and economic factors to enhance our understanding of each country's mass media structure. Undergraduate and graduate students, educators, researchers, journalists, international media consultants, and media specialists will find this premier handbook an invaluable resource.
Arab Mass Media
Since September 11, 2001, and the wars in Afghanistan and Iraq, many television viewers in the United States have become familiar with Al Jazeera as offering an alternative take on events from that presented by mainstream U.S. media, as well as disseminating anti-American invective. Westerners have tended toward simplistic views of Arab newspapers, radio, and television, assuming that they are all under government control and that freedom of press is non-existent. William A. Rugh, a long time observer of the Arab mass media, offers a more nuanced picture of the Arab press as it relates to the political situation in the Arab world today. Although governmental influence over the media is stron...
