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The New Brand Spirit
Effective sustainability communication can deliver business value. Get it wrong, however, and the reputational damage will be costly. Stakeholders, and the general public as well as activists, are unforgiving of companies whose products, services, business practices or culture fall short of their socially responsible rhetoric. Based on close to one hundred in-depth interviews with leading experts, Christian Conrad and Marjorie Thompson's The New Brand Spirit helps corporate communications and marketing professionals tackle this conundrum by providing a first-hand view of eight distinct and relevant stakeholder perspectives. Nineteen comprehensive and well-researched best practice cases from sustainability leaders like IBM, Unilever, Marks & Spencer and Puma will inspire all those tasked with communicating sustainability with practical and applicable tools and lessons learned. The result is a book that will enable senior executives, corporate communication professionals and brand managers to decide when, to whom and how to communicate sustainability related messages - and when not to.
Bulletin
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Bret Easton Ellis
Collection of new critical essays on Bret Easton Ellis, focusing on his later novels: American Psycho (1991), Glamorama (1999), and Lunar Park (2005).
Observations on Popular Antiquities
John Brand's almanac of British superstitions and customs was first published in 1777 as a heavily revised and annotated version of Henry Bourne's Antiquitates Vulgares (1725). Following the success of the book's initial reception, Brand continued to research English folklore with the intention of publishing fuller information. This two-volume version, published posthumously in 1813, was edited and expanded by Sir Henry Ellis. Brand's book is regarded as the foundation for folklore studies in England.
Albert Ellis Revisited
Albert Ellis was one of the most influential psychotherapists of all time, revolutionizing the field through his writings, teachings, research, and supervision for more than half a century. He was a pioneer whose ideas, known as Rational Emotive Behavior Therapy (REBT), formed the basis of what has now become known as Cognitive Behavior Therapy (CBT), the most widely accepted psychotherapeutic approach in the world. This book contains some of Ellis’ most influential writings on a variety of subjects, including human sexuality, personality disorders, and religion, with introductions by some of today’s contemporary experts in the psychotherapy field. The 20 articles included capture Ellis’ wit, humor, and breadth of knowledge and will be a valuable resource for any mental health professional for understanding the key ingredients needed to help others solve problems and live life fully.
Textile Horizons
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