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1000 Restaurant Bar & Cafe Graphics
Beskrivelse: Restaurants, bars, and cafés are some of the most competitive businesses in the world. Getting the marketing and branding right is essential for survival. This book provides a catalog of creative ideas for getting restaurant graphics right. It offers designers hundreds of inspiring and innovative graphic options for identity, signage, installations, promotions, swag, menus, and more. As with the other books in the 1000 series this book offers designers the ultimate resource to jump-start their creativity for their restaurant industry clients.
1,000 Restaurant Bar and Cafe Graphics
DIV1000 designs for restaurants cafe and bar graphics. Restaurants, bars, and cafes are some of the most competitive businesses in the world. Getting the marketing and branding right is essential for survival. This book will provide a catalog of creative ideas for getting restaurant graphics right. This book will offer designers hundreds of inspiring and innovative graphic options for identity, signage, installations, promotions, swag, menus, and more. As with the other books in the 1000 series this book offers designers the ultimate resource to jump start their creativity for their restaurant industry clients. /div
Season of Shattered Dreams
The story of one of the most significant and overlooked seasons in professional baseball, told through the travails of the Spokane Indians On June 24, 1946, a bus carrying the Spokane Indians baseball team crashed to the bottom of a deep ravine in Washington state’s Cascade mountains, killing nine players. To this day, it remains the deadliest accident in the history of American professional sports. In Season of Shattered Dreams: Postwar Baseball, the Spokane Indians, and a Tragic Bus Crash That Changed Everything, Eric Vickrey details the series of events that occurred before, during, and after the heartbreaking accident. Vickrey chronicles the often-overlooked impact that the end of Worl...
Understanding Sponsored Search
This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the ever-changing implementation aspects of technology. Rather than focusing on the how, this book examines what causes the how. Why do certain keywords work, while others do not? Why does that ad work well, when others that are similar do not? Why does a key phrase cost a given amount? Why do we measure what we do in keyword advertising? This book speaks to that curiosity to understand why we do what we do in sponsored search. The content flows through the major components of any sponsored search effort, regardless of the underlying technology or client or product. The book addresses keywords, ads, consumers, pricing, competitors, analytics, branding, marketing and advertising, integrating these separate components into an incorporated whole. The focus is on the critical elements, with ample illustrations and with enough detail to lead the interested reader to further inquiry.
Baseball's Two-Way Greats
The first book to explore the entire history of two-way baseball players from the 19th century up to the modern era, this comprehensive work demonstrates that Shohei Ohtani and Babe Ruth are not the only players to excel at both pitching and batting. In-depth profiles examine how Ohtani and Ruth compare to 19th century star John Montgomery Ward and Negro League standouts Bullet Rogan, Martin Dihigo, Leon Day and Ted "Double Duty" Radcliffe as two-way players. This historical overview outlines the path each player took to reach greatness as a pitcher and a batter, and helps answer the fundamental question: who is baseball's greatest two-way player? Sixty additional Negro League players are covered for their two-way feats, plus an examination of top two-way players from the 19th century, Deadball Era, and Live-Ball Era--more than 130 players overall are featured. Also included is an overview of 25 top-hitting pitchers and a closer look at all the statistics that define a two-way player.
The Fightin' Texas Aggie Band
They always win the halftime. Members of the Fightin' Texas Aggie Band, embodying the spirit, camaraderie, and excellence of the school they represent, have marched and played proudly for one hundred years. Here is the story of the music, the precision, the tradition of that exceptional band. Illustrated with 121 black and white photographs and eight pages of color pictures of bands and band members past and present, this lively history pays tribute to the bandmasters and musicians who have made the organization the pulse of the spirit of Aggieland. Organized around the tenure of its founder, Joseph Holick, and its directors--Richard J. Dunn, E. V. Adams, Joe T. Haney, and Ray E. Toler, the ...
Proof of Work
A beautifully produced anthology of crypto-artist, writer, and hacker Rhea Myers's pioneering blockchain art, along with a selection of her essays, reviews, and fictions. DAO? BTC? NFT? ETH? ART? WTF? HODL as OG crypto-artist, writer, and hacker Rhea Myers searches for faces in cryptographic hashes, follows a day in the life of a young shibe in the year 2032, and patiently explains why all art should be destructively uploaded to the blockchain. Now an acknowledged pioneer whose work has graced the auction room at Sotheby’s, Myers embarked on her first art projects focusing on blockchain tech in 2011, making her one of the first artists to engage in creative, speculative, and conceptual eng...
I'm Feeling Lucky
A marketing director’s story of working at a startup called Google in the early days of the tech boom: “Vivid inside stories . . . Engrossing” (Ken Auletta). Douglas Edwards wasn’t an engineer or a twentysomething fresh out of school when he received a job offer from a small but growing search engine company at the tail end of the 1990s. But founders Larry Page and Sergey Brin needed staff to develop the brand identity of their brainchild, and Edwards fit the bill with his journalistic background at the San Jose Mercury News, the newspaper of Silicon Valley. It was a change of pace for Edwards, to say the least, and put him in a unique position to interact with and observe the staff ...
The Apprentice Economist
When faced with material crises governments do not call upon historians, anthropologists, political scholars, or psychologists. They call on economists. These have developed the most coherent and convincing description of how society organizes itself through a system of accounting amenable to precise analysis. Mastering this analysis is the challenge of the apprentice economist. Learn to become a master from Filip Palda, who earned his Ph.D. in economics at the University of Chicago. Here is what Nobel Prize winners have said about Palda's previous books: "Interesting and well written." Gary S. Becker. Nobel Prize in economics 1992. "Palda offers a novel and interesting perspective." James M. Buchanan. Nobel Prize in economics 1987.
Microeconomic Foundations
Volume II of Microeconomic Foundations introduces models and methods at the center of modern microeconomic theory. In this textbook, David Kreps, a leading economic theorist, emphasizes foundational material, concentrating on seminal work that provides perspective on how and why the theory developed. Because noncooperative game theory is the chief tool of modeling and analyzing microeconomic phenomena, the book stresses the applications of game theory to economics. And throughout, it underscores why theory is most useful when it supports rather than supplants economic intuition. Introduces first-year graduate students to the models and methods at the core of microeconomic theory today; cover...
