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Insider's Guide to Egg Donation
2013 Gold Medal Winner IPBA Benjamin Franklin Award, LGBT Category Each year, over 7.3 million Americans face infertility. In their search for answers and alternative means for building a family, they turn to the nearly 500 reproductive specialty clinics across the US. Same-sex and single-by-choice parents are more prevalent than ever in the fertility industry and there is no definitive, up-to-date guide to help families of all types approach egg donation. Resources are fragmented, and thatĂŚs true regardless of your family "type." Insider's Guide to Egg Donation, is the first how-to-handbook that helps families of all types navigate the less talked about but widely practiced egg donor landscape with a warm and friendly tone, giving those in need of a different kind of stork the answers and information they need as they begin to research family-building options. The Insider's Guide to Egg Donation Answers: What do I need to know about the medical process of using an egg donor? What are the latest reproductive medicine technologies that we should know about? What should I consider when choosing a fertility clinic? How should I evaluate potential egg donor agencies?
The Power of Unpopular
Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. In The Power of Unpopular, you'll discover the difference between flash-in-the-pan brand tactics and those designed to place you miles above the competition. Brand Personality: What's yours? Explore the importance of taking a stand and why brands become road kill without a distinct personality. Community: It's the number one thing that unpopular brands have figured outâ€...
Your Yoga Business
The truth is, being a yoga business owner isn’t easy. But it is absolutely possible to succeed when you have access to the tools and techniques for success used by close to 1,000 yoga teachers and studio owners who built their successful yoga businesses from the ground up. Your Yoga Business gives you the chance to learn exactly what it takes to build real and sustainable growth as a yoga business owner—without having to learn everything the hard way. In this one-of-a-kind resource, renowned yoga business expert Ava Taylor shares her insights and real-life experiences to give you an honest look at what it really takes to thrive in today’s environment. Learn what works—and what doesnâ...
Summary, Analysis & Review of Amy Cuddy’s Presence by Instaread
Summary, Analysis & Review of Amy Cuddy’s Presence by Instaread Preview: Have you ever bombed a job interview or fumbled an “elevator pitch”? Based on a number of social psychology studies, Presence is a book by Harvard Business School professor Amy Cuddy that encourages people to stop worrying about the impression they make on others and instead use simple tools like body language to change the way they feel about themselves. Presence shows how, by accessing one’s personal power, an individual can become bolder and more confident in challenging situations like job interviews, business pitches, or even relationship breakups. Achieving presence occurs when people stop focusing on what...
On Message
In this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button, there is no shortage of people talking about the need to get their message across, or having a “narrative.” But for business, marketing, and political campaigns, there is no definitive how-to on crafting a compelling narrative that achieves lasting results. And without a narrative, no amount of framing, complex messaging, or facts will succeed. On Message solves that problem, illustrating how effective communicators understand the power of narrative, emotion, and simple messaging, and posits that having a personal, emotional narrative is...
Intimacy and Other Plays
"Bradshaw has proved in play after play that he has a confident vision of the theater that is his own. The politically incorrect plots jump merrily from one outrage to another, never pausing to explain motivation or linger on subtext. His dramas ask: What would happen if every dark urge, lingering resentment and unedited ugly insult that popped into your head came spilling out of your mouth? . . . No playwright applies as ruthlessly Hitchcock's definition of drama as 'life with the boring parts taken out.'"—The New York Times Interracial couple Jerry and Pat borrow tools from their recently widowed, white evangelical neighbor James, and they even share the same Latino contractor, the myste...
Bobbie Clearly
Something unspeakable happened in the middle of a cornfield two years ago. Now, at last, the upstanding residents of Milton, Nebraska – from the cop and the nurse to the co-captains of the dance team, and even Bobbie himself – are ready to tell you their sides of the story. This comedy-about-a-tragedy follows asprawling cast of characters as a small town strives to make sense of senseless violence.
Tribe of Hackers
Tribe of Hackers: Cybersecurity Advice from the Best Hackers in the World (9781119643371) was previously published as Tribe of Hackers: Cybersecurity Advice from the Best Hackers in the World (9781793464187). While this version features a new cover design and introduction, the remaining content is the same as the prior release and should not be considered a new or updated product. Looking for real-world advice from leading cybersecurity experts? You’ve found your tribe. Tribe of Hackers: Cybersecurity Advice from the Best Hackers in the World is your guide to joining the ranks of hundreds of thousands of cybersecurity professionals around the world. Whether you’re just joining the indust...
Web Marketing That Works
Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, Web Marketing That Works offers proven tactics, road-tested by the authors, and easy-to-use templates for boosting your Google search rankings, using social media to build relationships, developing an effective online marketing strategy, mastering the art of inbound marketing, and muc...
Understanding Social Media
Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms. Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available.
