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Internet Today! is, as the name implies, a survey of the components and facilities of the Internet; it is also a guide to its use, including a discussion of some features of the Internet, followed by exercises designed to create competence in both understanding and implementing the features. Chapters include: Introduction to the Internet and the World Wide Web; Using a Web Browser; The Basics of Electronic Mail and Using Netscape E-mail; Finding Information on the Web; Directories and Searching; Search Strategies for Search Engines; Writing Your Own Web Pages; Telnet, FTP, and Gopher; Legal Issues, Ethical Issues, Privacy and Security.
Written by a professor of computer science and a reference librarian, this guide covers basic browser usage, e-mail, and discussion groups; discusses such Internet staples as FTP and Usenet newsgroups; presents and compares numerous search engines; and includes models for acquiring, evaluating, and citing resources within the context of a research project. The emphasis of the book is on learning how to create search strategies and search expressions, how to evaluate information critically, and how to cite resources. All of these skills are presented as within the context of step-by-step activities designed to teach basic Internet research skills to the beginner and to hone the skills of the seasoned practitioner.
Create winning marketing plans like the pros! Whether you're starting a new business or launching a new product line within a company, you won't be able to succeed without a clear plan that defines your goals and how you will achieve them. Now, best-selling author William Cohen equips you with the knowledge, tools, and techniques you'll need to develop marketing plans like the pros. The Marketing Plan, 5th Edition presents step-by-step procedures--from scanning your environment and establishing goals and objectives, to developing marketing strategies and tactics, to presenting and implementing your plan, and everything in between. When you complete the book, you will not only know what to do...
Ernest Ackermann, author of Learning to Use the Internet, has another produced quality textbook to address the ever-growing World Wide Web. Netscape Navigator 3.0 is used to browse the Web and assist in your students' development through an example-driven approach. All the important features of the Internet are covered, including e-mail, Web sites, etiquette, ethical issues, and Web page development.
A new, revised edition of the classic guide forentrepreneurs For more than a decade, The Entrepreneur and SmallBusiness Problem Solver has been the go-to resource forbudding entrepreneurs and small business owners alike. Now in itsThird Edition, this classic has been revised and updated to meetthe needs of the modern reader in today's fast-paced businessenvironment. Covering everything from getting a start-up loan tointroducing a new product, this comprehensive guide shows you howto deal with the common problems every small business faces-withouthiring expensive outside help. This handy guide is packed with the kind of essential,down-to-earth advice everyone running a small businessneeds-whe...
Search skills of today bear little resemblance to searches through print publications. Reference service has become much more complex than in the past, and is in a constant state of flux. Learning the skill sets of a worthy reference librarian can be challenging, unending, rewarding, and-- yes, fun.
In English here is presented for the first time an examination of the text and context of five nineteenth-century French women poets: Elisa Mercoeur (1808-1835), Marceline Desbordes-Valmore (1786-1859), Louisa Siefert (1845-1877), Louise Ackermann (1813-1890) and Louise Michel (1830-1905) will demonstrate that in spite of mentoring by various literary, historic or even family figures, these writers found their own voices. A striking example is Louisa Siefert, who in spite of bold intertextuality, displays an unmistakably feminine persona, whose originality poignantly draws the reader's attention. These poets had many obstacles of overcome as woman-identified poets. For example, Louise Ackerm...
Research Methods for Public Administrators introduces students to the methodological tools public administrators and policy analysts use to conduct research in the twenty-first century. Full of engaging examples and step-by-step instructions to illustrate common research methods and techniques, this book provides future administrators with an unshakeable foundation in model building, research design, and statistical applications. New to the Sixth Edition: Sections addressing recent developments in research methods, such as Big Data and Exploratory Data Analysis Expanded coverage of digital media, including internet surveys and survey data collection by tablet computers Greater focus on qualitative research methods and their strengths and weaknesses relative to quantitative methods Updated study items, knowledge questions, homework exercises, and problem assignments for each chapter