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Originally published in 1981, this study is the outcome of a clinical workshop based in the Adolescent Department at the Tavistock Clinic; its members at the time shared a tradition and interest in applying psychoanalytic principles to the understanding of groups and institutions and believed in the crucial relevance of these in work with families. It is written with the general reader in mind as well as those who work specifically in the field of family therapy or psychoanalysis. The approach is based on two particular developments; that of Object Relations Psychoanalytic practice, derived especially from the work of Freud and Melanie Klein; and the application of this to the understanding ...
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Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. The consumer does not feel any real emotional connection with these brands, and if they do buy, it is simply because the brand that shouted the loudest got their attention. This outdated approach to marketing communications is dying, and fast. Brands are realising that to secure the lifetime value of their customers by gaining true customer loyalty, they must give something back. The relationships between brands and their target audiences are being revolutionized. Experiential Marketing looks at the new experiential marketi...
In this fine book, Dr. Steven A. Frankel paints the portraits of his collaborating patients vividly, graphically, and with consummate compassion. His review of psychoanalytic theories and research is, in itself, a prodigious and productive education. It is tempting to suggest that this important contribution to psychoanalysis and psychoanalytic therapy is one illustration of theory finally catching up to sensitive and effective practice.
This book takes its examples from psychotherapy, psychoanalysis, and couple and family treatment. Experienced therapists Winer's humanizing text helpful in putting their own work and their own ambitions in perspective. It offers a framework for living with the complexity of the therapeutic endeavor without falling prey to the practitioner's two great occupational hazards-grandiosity and despair. All therapists will find Close Encounters liberating as it helps them to feel more self-accepting in the face of their difficult task of learning to make use of themselves as agents of change.
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The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing is not just about creating a live event. A unique, immersive experience allows businesses to generate a surge of brand engagement, which is amplified immediately by a niche target of consumers through live content sharing and social media streams. This comprehensive second edition of Experiential Marketing pinpoints exactly where this innovative strategy fits in with the current marketing and events climate, including a...