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Research Methods In Psychology
Now in its ninth successful edition, Research Methods in Psychology unites students’ passion for psychology with their interest in answering questions about behavior and mental processes. The text introduces students to an array of methodological tools psychologists use in their research -- from the basics of scientific inquiry, ethical conduct, and controlled observation to correlational, experimental, and applied approaches to research. Throughout, students learn research methods within the context of classic and contemporary studies from diverse areas of psychology.
Research Methods in Psychology
Research Methods in Psychology provides a comprehensive and readable introduction to methods for undergraduates. Employing a multi-method approach and exposing students to real examples of published research throughout the text, the authors provide students with the tools necessary to do good and ethical research in psychology and to understand the research they learn about in psychology courses and in the media. A wealth of pedagogical aids serve to break down the aversion and phobia that many students bring to a methods course. The 8th edition boasts a wealth of new examples with nearly 50 of the research examples from 2004-2007 and more than half of those from 2006 and 2007. So, as students read this methods text, they will also be learning about cutting-edge research in psychology.
Essentials of Research Methods in Psychology with PowerWeb
Essentials of Research Methods in Psychology by Jeannne S. Zechmeister, Eugene B. Zechmeister, and John J. Shaughnessy is designed to teach students the process of research (developing research ideas, forming a hypothesis, choosing a design, selecting the appropriate method, collecting, interpreting and reporting the results). A guide for the research process is introduced in the second chapter and reinforced as each method is introduced. The use of a consistent framework allows students to see the commonality of each method making the subsequent methods easier to learn. Essentials is based on the successful Research Methods in Psychology 5th edition text by the same authors. This text was completely rewritten in a more conversational style including the use of cartoons and insights from researchers describing how they conducted studies to appeal to students with little mathematical background. Case studies are used to show the use of appropriate methods and the ethical considerations inherent in the research process. This 250 page paperback text is ideal for a community college or for a four year university where brief coverage is desired.
Essentials of Research Methods in Psychology
Essentials of Research Methods in Psychology by Jeannne S. Zechmeister, Eugene B. Zechmeister, and John J. Shaughnessy is designed to teach students the process of research (developing research ideas, forming a hypothesis, choosing a design, selecting the appropriate method, collecting, interpreting and reporting the results). A guide for the research process is introduced in the second chapter and reinforced as each method is introduced. The use of a consistent framework allows students to see the commonality of each method making the subsequent methods easier to learn. Essentials is based on the successful Research Methods in Psychology 5th edition text by the same authors. This text was completely rewritten in a more conversational style including the use of cartoons and insights from researchers describing how they conducted studies to appeal to students with little mathematical background. Case studies are used to show the use of appropriate methods and the ethical considerations inherent in the research process. This 250 page paperback text is ideal for a community college or for a four year university where brief coverage is desired.
Research Methods in Psychology
Research Methods in Psychology emphasises problem solving and gives thorough coverage of descriptive, experimental and applied methods. This edition includes more than 100 new references to reflect the latest thinking.
Abnormal Psychology
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Data Analysis and Interpretation in the Behavioral Sciences
Zechmeister and Posavac's unique, progressive pedagogical framework presents students with a model of analysis and interpretation called "I-D-E-A". This cutting edge model leads students through the processes of data inspection (I), description (D), estimating (E) confidence in their results, and announcing (A) their findings. Their friendly writing style and systematic approach to statistics involves the student in the topics presented. The authors stress the important first stage of data inspection and also demonstrate how both confidence intervals and effect sizes are complementary to traditional null hypothesis testing. Throughout the book, the authors emphasize the understanding and int...
Research Methods in Psychology
Research Methods in Psychology has been substantially revised in its fourth edition. Continuing to offer enviable coverage of the research methods that psychology students at intermediate levels need to cover in their course, the textbook has now been broadened to cover the full suite of beginner level research methods too. The result is extensive coverage of psychological methods, both quantitative and qualitative, and a textbook that will serve students perfectly from day one in their course at university. Research Methods in Psychology in its fourth edition includes: • Extended statistical coverage, including new chapters on Descriptive Statistics, Inferential Statistics, ANOVA, Regress...
Data Analysis and Interpretation in the Behavioral Sciences
Zechmeister and Posavac's unique, progressive pedagogical framework presents students with a model of analysis and interpretation called "I-D-E-A." This cutting edge model leads students through the processes of data inspection (I), description (D), estimating (E) confidence in their results, and announcing (A) their findings. Their friendly writing style and systematic approach to statistics involves the student in the topics presented. The authors stress the important first stage of data inspection and also demonstrate how both confidence intervals and effect sizes are complementary to traditional null hypothesis testing. Throughout the book, the authors emphasize the understanding and int...
Prejudice
This new edition of Prejudice provides a comprehensive treatment of the subject, introducing the major theoretical ideas as well as providing a critical analysis of recent developments. Takes a social psychological perspective, analysing individual behavior as part of a pattern of intergroup processes Covers the major research, including classical personality accounts, developmental approaches, socio-cognitive research focussing on categorization and stereotyping, prejudice as an intergroup phenomenon, and ways to combat prejudice Illustrates concepts with examples of different kinds of prejudice drawn from everyday life Includes a new chapter on prejudice from the victim's perspective Fully updated throughout, with expansion of the notions of explicit and implicit manifestations of prejudice
