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Marketing Management
The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject.
Demand Driven Strategic Planning
This book offers students and practitioners alike an integrated approach to strategic planning for companies. Marcos Fava Neves presents a new and unique perspective on this critical topic based on three main points: strongly demand-driven decisions that bridge the gap between long- and short-term strategy; a vision of a company as an integrated network, full of relationships that deserve consideration during the planning process; and the introduction of 'collective-action' thinking, which raises the prospect for cooperation between competitors. With this clear, comprehensive framework for strategic planning, companies can be sure to navigate today's complex environment and enhance their prospects of success.
Marketing Apocalypse
The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
Asian Tourism Sustainability
This book brings together a collection of chapters that investigate sustainable tourism development in different Asian contexts; from stakeholders’ perspectives, existing issues in the market, as well as the impacts of COVID-19 on tourism. It highlights the importance of tourism sustainability in Asia. Specifically, this book examines these themes by examples related to Asian tourism such as; social-cultural impact of sustainable growth, environmental constraints and policies, community engagement, moral limits of the market, stakeholders’ participation in tourism development, the hindered interaction between foreign tourists and local community, impact of the pandemic and proposed ways forward. This edited volume substantiates this by using evidence of quantitative, qualitative and mixed methods approaches aligned with empirical data to show sustainable efforts and impacts. This book is of interest to researchers and practitioners as it offers timely understandings of sustainable tourism from multiple perspectives within the Asian context.
Handbook of Relationship Marketing
As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core' of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship marketing, yet no comprehensive book has been available to present key concepts, theories, and applications. The editors of this volume have assembled an authoritative and global cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their approach is eclectic, including a broad coverage of topics, diverse theoretical and conceptual paradigms, and global viewpoints.
Marketing Methods to Improve Company Strategy
Consolidates over 10 years of academic research and consulting activities developed by the authors. This title is suitable for students of Business Administration and practitioners seeking fresh methods to implement to increase their productivity.
Handbook of Research on Mobile Marketing Management
"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.
Transformative Roles of Women in Public and Private Sectors
Despite advancements in gender equality, women in business and public sectors still face unique challenges. Organizational uncertainty and societal expectations often hinder their professional growth and contributions. Traditional leadership models may not effectively accommodate women's approaches, leading to underrepresentation in decision-making roles and impacting organizational culture. Transformative Roles of Women in Public and Private Sectors provides a platform for academics, researchers, and practitioners to explore gender differences in leadership styles and women's impact on organizational development and culture. By presenting theoretical frameworks and real case studies, the book illuminates the transformative potential of women in leadership roles. It aims to enhance understanding of women's approaches and styles in professions, offering actionable insights for navigating the complexities of modern organizations.
Critical Marketing
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing activities. In response this important new book is the first text designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing. Uniquely it provides: · The latest knowledge based on a series of major seminars in the field · The insights of a leading team of international contributors with an interdisciplinary perspective . A clear map of the domain of critical marketing · A rigorous analysis of the implications for future thinking and research. For faculty and upper level students and practitioners in Marketing, and those in the related areas of cultural studies and media Critical Marketing will be a major addition to the literature and the development of the subject.
Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience. Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. Featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners.
