Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Impacts and Implications for the Sports Industry in the Post-COVID-19 Era
The sports industry had impressive global growth over the years, with factors from the introduction of e-sports and new streaming and viewing methods to sponsorships and digital media contributing to its rise. However, the COVID-19 pandemic brought upon a rapid change in this sector. Sports' seasons ended abruptly, people’s escape from reality suddenly vanished, their spending attitudes changed, live games and commercial flights were suspended, hotels were impossible to book, and consumers practically turned into prisoners within their own homes. No live sports matches were to follow on any media either, so specialized sports channels were forced to play old recordings rather than broadcas...
Handbook of Research on Effective Marketing in Contemporary Globalism
The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication's importance to scholar-practitioners, business executives, and undergraduate/graduate students.
Transcultural Marketing for Incremental and Radical Innovation
As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, practitioners, and university students who wish to better understand the importance of marketing products and services across different cultures and multiple languages.
Nationalism and Populism
Nationalism was declared dead too early. At the end of the Cold War, the postnational age was announced and liberalism claimed to have been victorious. Simultaneously, a postnational order was proclaimed. Transnational alliances like the European Union were thought to become much more important in international relations. Instead, we witnessed the rise of various forms of strong nationalisms all over the globe during the early twenty-first century and right-wing parties gaining more and more votes in elections often characterized by heavily nationalist agendas. This volume shows how nationalist dreams and fears determine politics in an age that was supposed to witness a rather peaceful coexi...
Social Change and the Coming of Post-consumer Society
Consumer society is an unquestionably complex social construct. However, after decades of unremitting dominance there are signs emerging that it is starting to falter, both as a coherent and durable system of social organization and as a strategy for societal advancement. Debates concerning how we can transition beyond present energy- and materials-intensive consumer society are beginning to gain greater salience. Social Change and the Coming of Post-Consumer Society aims to develop more complete appreciation of the relevant processes of social change and to identify effective interventions that could enable a transition to supersede consumer society. Bringing together leading interdisciplin...
Handbook of Research on Economic Growth and Technological Change in Latin America
Investment in Latin America is continuously developing in complex patterns due to the regions increasing role in the global economy. The Handbook of Research on Economic Growth and Technological Change in Latin America helps readers to better understand the importance of Latin America in todays global economy. The book discusses the developments of investments involving Latin American Multinational Corporations (Multilatinas) within the region. This investment is having profound influences on the state of business, government, and technological development in Latin America, which are all explored in this reference publication for use by researchers, scholar-practitioners, business executives, students, and academicians.
Neuroeconomics and the Decision-Making Process
Neuroeconomics has emerged as a field of study with the goal of understanding the human decision-making process and the mental consideration of multiple outcomes based on a selected action. In particular, neuroeconomics emphasizes how economic conditions can impact and influence the decision-making process and alternately, how human actions have the power to impact economic conditions. Neuroeconomics and the Decision-Making Process presents the latest research on the relationship between neuroscience, economics, and human decision-making, including theoretical foundations, real-world applications, and models for implementation. Taking a cross-disciplinary approach to neuroeconomic theory and study, this publication is an essential reference source for economists, psychologists, business professionals, and graduate-level students across disciplines.
Cultural and Technological Influences on Global Business
Technology is a key driver behind the effects of contemporary globalization on business and other organizations worldwide. Understanding this phenomena in connection with the impact of cultural variations can help improve business and product life cycles in an era in which corporate capital and liquidity buffers must be increased for unexpected developments in global markets. Cultural and Technological Influences on Global Business is a leading publication in its field emphasizing the importance of deeply exploring the effects of cultures and technologies on the global business sector. This reference source is beneficial for professionals, researchers, and practitioners who wish to broaden their understanding of the direct relationship between culture and technology in the international business realm.
Nationalism, Cultural Indoctrination, and Economic Prosperity in the Digital Age
With a background of technological and communication innovations, socialization research, particularly as it refers to cultural and academic learning, has become increasingly connected with the business and economic aspects of global societies. Nationalism, Cultural Indoctrination, and Economic Prosperity in the Digital Age examines the doctrines that society is expected not to question, particularly the influence these beliefs have on business and the prosperity of the world as a whole. This book is an essential resource for business executives, scholar-practitioners, and students who need a multidisciplinary approach to the effects of culture on cognitive strategies and professional methodologies.
Cyber Crime: Concepts, Methodologies, Tools and Applications
Threatening the safety of individuals, computers, and entire networks, cyber crime attacks vary in severity and type. Studying this continually evolving discipline involves not only understanding different types of attacks, which range from identity theft to cyberwarfare, but also identifying methods for their prevention. Cyber Crime: Concepts, Methodologies, Tools and Applications is a three-volume reference that explores all aspects of computer-based crime and threats, offering solutions and best practices from experts in software development, information security, and law. As cyber crime continues to change and new types of threats emerge, research focuses on developing a critical understanding of different types of attacks and how they can best be managed and eliminated.
