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Fail Harder
FAIL Harder follows the hilarious best-seller Fail Nation to showcase 200 original full-color photos of world-wide FAILS based on the popular website failblog.org, the most visited member of the Cheezburger Network. So what qualifies as a FAIL? How about a nursery outfitted with a gun rack hanging over the baby's crib? Perhaps the equation, "E=MC3" written on a classroom's write/erase board. What about a trifecta of beauty parlor, chain saw repair, and nightclub housed inside an all-in-one-stop shop? Classic FAILs like these are presented in more than 15 different categories, including At Home, In A Relationship, On the Job, and With Your Pets. If you must FAIL, FAIL Harder.
Complete Web Monitoring
Do you really understand your online presence? Are you confident that visitors can use your website? Do you know their motivations? How do online communities perceive your company? To innovate and adapt your business quickly, you must know the answers to these questions. Complete Web Monitoring demonstrates how to measure every aspect of your web presence -- including analytics, backend performance, usability, communities, customer feedback, and competitive analysis -- whether you're running an e-commerce site, a community, a media property, or a Software-as-a-Service company. This book's concrete examples, clear explanations, and practical recommendations make it essential for anyone who ru...
False Starts
From Herman Melville’s claim that “failure is the true test of greatness” to Henry Adams’s self-identification with the “mortifying failure in [his] long education” and William Faulkner’s eagerness to be judged by his “splendid failure to do the impossible,” the rhetoric of failure has served as a master trope of modernist American literary expression. David Ball’s magisterial study addresses the fundamental questions of language, meaning, and authority that run counter to well-rehearsed claims of American innocence and positivity, beginning with the American Renaissance and extending into modernist and contemporary literature. The rhetoric of failure was used at various times to engage artistic ambition, the arrival of advanced capitalism, and a rapidly changing culture, not to mention sheer exhaustion. False Starts locates a lively narrative running through American literature that consequently queries assumptions about the development of modernism in the United States.
Entrepreneurial Journalism: How to Build What's Next for News
Launch yourself into the new news economy. The digital revolution that provides so many options for news consumers also means massive opportunity for journalists. The trick: see the disruption as an opening you can attack. Entrepreneurial Journalism will inspire you with what′s possible and show you the mechanics behind building a business. Working through eight clear and concise stages, you′ll explore the secrets of successful news startups (including how they′re making money) and learn how to be an upstart yourself, building an innovative and sustainable news business from scratch. Each chapter starts with a real entrepreneur′s experience, teasing out how savvy and opportunistic journalists found their way to success. Mark Briggs then helps you size up the market, harness technology, turn your idea into a product or service, explore revenue streams, estimate costs, and launch. "Build Your Business" action items at the end of each chapter get you thinking through each step of your business plan. Discover how traditional news organizations are evolving and innovating, where the jobs are today and where the new jobs will be tomorrow. Learn from the pioneers, and become one.
Web 2.0 for Schools
In the last five years, Web 2.0 applications - vast virtual worlds, multiplayer online games, social networking, and file sharing among them - have inspired new notions of what it might mean to be literate in the twenty-first century. While previous scholarship on Web 2.0 has focused on its social and recreational uses, this book explores its ability to enrich and transform the educational experience of children and young people. It discusses the opportunities and risks presented by this large-scale shift in popular engagement with new media, and uses illustrative vignettes to document the work of innovative educators who construct new ways of thinking and being around Web 2.0.
Contemporary Business
Contemporary Business 14th Edition gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful business people. With new integrated E-Business context throughout the text, it provides a new approach. Another addition is the "Green Business" boxes in every chapter to provide student's with more Green Business information. All of the information provided is put together in a format easy for all students to understand, allowing for a better grasp of the information.
UC Irvine Law Review
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Social Media Playbook for Business
This practical guide can help any business or organization make sense of the social media buzz and build a successful online community. Social media can be an incredibly powerful marketing tool that brings a company or organization huge rewards. But for beginners in this new world, the potential risks are also high. Consumers are particularly passionate in the online world; the most active social networkers are poised to be your brand's gushing fans—or your most scathing critics. Both multimillion-dollar profits and self-inflicted PR fiascos are possible via social media. This guidebook begins by defining "social media," "social networking," and other terms that may be ambiguous, then deta...
Entrepreneurial Journalism
Entrepreneurial Journalism will inspire you with what's possible and show you the mechanics behind building a business. Working through eight clear and concise stages, you'll explore the secrets of successful news startups (including how they're making money) and learn how to be an upstart yourself, building an innovative and sustainable news business from scratch. Each chapter starts with a real entrepreneur's experience, teasing out how savvy and opportunistic journalists found their way to success. Mark Briggs then helps you size up the market, harness technology, turn your idea into a product or service, explore revenue streams, estimate costs, and launch. "Build Your Business" action items at the end of each chapter get you thinking through each step of your business plan.
Asimov Laughs Again
Here are more than 700 of Isaac Asimov's favorite jokes, cleverest limericks and funniest stories.
