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Advanced Digital Marketing Strategies in a Data-Driven Era
In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the pr...
Manajemen Pemasaran Digital
Buku Manajemen Pemasaran Digital adalah panduan praktis dan lengkap yang membahas berbagai strategi dan taktik untuk menjalankan pemasaran di dunia digital. Dirancang bagi pemasar, mahasiswa, dan profesional bisnis, buku ini mengupas tuntas bagaimana memanfaatkan teknologi digital untuk mencapai audiens yang lebih luas, meningkatkan keterlibatan pelanggan, dan mendorong konversi. Dengan pembahasan yang mencakup topik-topik seperti optimisasi mesin pencari (SEO), pemasaran media sosial, pemasaran konten, iklan digital, hingga analisis data, buku ini memberikan pemahaman mendalam tentang cara efektif membangun dan mengelola kampanye pemasaran digital. Pembaca juga akan dipandu untuk mengukur kinerja kampanye dan melakukan penyesuaian strategi berdasarkan data yang akurat. Manajemen Pemasaran Digital tidak hanya berisi teori, tetapi juga studi kasus dan contoh nyata yang relevan untuk membantu pembaca menerapkan strategi pemasaran digital yang tepat dalam konteks bisnis mereka. Dengan pendekatan yang aplikatif, buku ini menjadi sumber daya penting bagi siapa saja yang ingin sukses di era digital, mengoptimalkan pemasaran online, dan mencapai hasil yang berkelanjutan.
MANAJEMEN KONFLIK
Buku yang kami tulis ini mengulas tentang topik penting seputar manajemen konflik. Manajemen konflik merupakan salah satu aspek yang krusial dalam konteks manajemen organisasi modern. Di tengah dinamika yang terus berkembang di lingkungan kerja, konflik dapat muncul sebagai tantangan yang serius bagi produktivitas, kesejahteraan karyawan, dan kinerja keseluruhan perusahaan. Bagaimana manajemen mengelola konflik dapat menjadi faktor penentu keberhasilan organisasi dalam mencapai tujuan bisnisnya.
PENGANTAR ILMU BISNIS
Buku ini dihadirkan sebagai bahan referensi bagi praktisi, akademisi, dan mahasiswa yang sedang mempelajari tentang Pengantar Ilmu Bisnis
STEAM Education
This book looks at the value of integrating the arts and sciences in the school curriculum. It argues that this will help students further their understanding of analytical concepts through the use of creativity. The authors illustrate how schools can work towards presenting common practices, concepts, and content. Coverage features case studies and lessons learned from classrooms across the United States. The notion of STEAM (Science, Technology, Engineering, Arts, and Mathematics) is an emerging discipline unique in its desire to provide a well-rounded approach to education. The chapters of this volume examine STEAM in a variety of settings, from kindergarten to higher education. Readers w...
Performance Measurement
Long before reinventing government came into vogue, the Urban Institute pioneered methods for government and human services agencies to measure the performance of their programs. This comprehensive guidebook synthesizes more than two decades of Harry Hatry's groundbreaking work. It covers every component of the performance measurement process, from identifying the program’s mission, objectives, customers, and trackable outcomes to finding the best indicators for each outcome, the sources of data, and how to collect them. Hatry explains how to select indicator breakouts and benchmarks for comparison to actual values, and describes numerous uses for performance information. Since the publica...
Research Ethics
A portable and imaginative aid to moral decision-making for students in all disciplines from social sciences to engineering.
Handbook of Practical Program Evaluation
The second edition of Handbook of Practical Program Evaluation offers managers, analysts, consultants, and educators in government, nonprofit, and private institutions a valuable resource that outlines efficient and economical methods for assessing program results and identifying ways to improve program performance. The Handbook has been thoroughly revised. Many new chapters have been prepared for this edition, including chapters on logic modeling and on evaluation applications for small nonprofit organizations. The Handbook of Practical Program Evaluation is a comprehensive resource on evaluation, covering both in-depth program evaluations and performance monitoring. It presents evaluation methods that will be useful at all levels of government and in nonprofit organizations.
