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PENGANTAR ILMU BISNIS
Buku ini dihadirkan sebagai bahan referensi bagi praktisi, akademisi, dan mahasiswa yang sedang mempelajari tentang Pengantar Ilmu Bisnis
PERILAKU KONSUMEN DI ERA MODERN
Buku ini berisi pembahasan seputar perilaku konsumen di era modern seperti sekarang ini. Di antara yang dibahas di dalam buku ini yaitu tentang dasar-dasar pemasaran yang meliputi sejarah, konsep, juga ruang lingkup pemasaran. Secara historis, kami juga tampilkan pembahasan seputar perilaku konsumen dari masa ke masa sehingga dari itu kita bisa memahami bagaimana perilaku konsumen di masa lalu. Di antara hal lain yang juga dibahas adalah tentang keputusan konsumen dalam pembelian, hal-hal apa saja yang mempengaruhi keputusan dalam membeli, kemudian pengaruh strategi apa saja yang diperlukan dalam memancing pembeli untuk menentukan keputusan dalam pembelian. Tentunya yang menjadi titik fokus buku ini adalah terkait dengan pemasaran digital yang penting untuk diketahui.
SUPPLY CHAIN MANAGEMENT (Manajemen Rantai Pasok)
Pembahasan dalam buku ini meliputi pengertian (1) Pengertian dan Tantangan Manajemen Rantai Pasok, (2) Rantai Pasokan dan Operasional Manajer, (3) Strategi Manajemen Rantai Pasokan, (4) Penggerak dan Penghambat Supply Chain, (5) Manajemen Risiko Rantai Pasok, (6) Perancangan Produk Baru dalam MRP, (7) Rancangan Jaringan Rantai Pasokan, (8) Pengelolaan Skala Ekonomi Pada MRP, (9) Pengelolaan Ketidakpastian dalam MRP, (10) Penentuan Level Ketersediaan MRP, (11) Manajemen Pengadaan dan Pemilihan Supplier MRP, (12) Teknologi dalam MRP (Manajemen Rantai Pasok). Pembahasan materi dalam buku ini telah disusun secara sistematis dengan tujuan memudahkan pembaca dalam memahami isi buku ini.
The Dirty Side of the Garment Industry
When thinking about lowering or changing consumption to lower carbon footprints, the obvious offenders come easily to mind: petroleum and petroleum products, paper and plastic, even food. But not clothes. Although the clothing industry is the second largest polluter after agriculture, most consumers do not think of clothes as a source of environmen
Islamic Counselling
Islamic counselling is a form of counselling which incorporates spirituality into the therapeutic process. Until now there has been little material available on the subject with no one agreed definition of Islamic counselling and what it involves. There has also been a rapidly growing population of Muslims in Western societies with a corresponding rise in need of psychological and counselling services. Islamic Counselling: An Introduction to theory and practice presents a basic understanding of Islamic counselling for counsellors and Islamic counsellors, and provides an understanding of counselling approaches congruent with Islamic beliefs and practices from a faith-based perspective. The bo...
Developments and Advances in Defense and Security
This book gathers the proceedings of the Multidisciplinary International Conference of Research Applied to Defense and Security (MICRADS), held at the Military Engineering Institute, Rio de Janeiro, Brazil, from 8 to 10th May 2019. It covers a variety of topics in systems, communication and defense; strategy and political-administrative vision in defense; and engineering and technologies applied to defense. Given its scope, it offers a valuable resource for practitioners, researchers, and students alike.
Gene Expression Systems in Fungi: Advancements and Applications
Biotechnology has emerged as one of the key environmentally safe technologies for the future which enables use of biomass to develop novel smart materials and to replace oil derived products. Fungi are the most efficient producers of the enzymes needed for this purpose and in addition they produce a plethora of secondary metabolites, among which novel antibiotics can be found. Industrial application and exploitation of the metabolic capacities of fungi requires highly productive and robust gene expression systems, which can be achieved by selection of appropriate species and strain improvement. In this book we aim to summarize homologous and heterologous gene expression systems of fungi for production of enzymes and secondary metabolites. A broad overview on requirements, challenges and successful applications shall serve as a basis for further development of fungi as biotechnological workhorses in research and industry.
Biomanufacturing
Current Trends in Biomanufacturing focuses on cutting-edge research regarding the design, fabrication, assembly, and measurement of bio-elements into structures, devices, and systems. The field of biomaterial and biomanufacturing is growing exponentially in order to meet the increasing demands of for artificial joints, organs and bone-fixation devices. Rapid advances in the biological sciences and engineering are leading to newer and viable resources, methods and techniques that may providing better quality of life and more affordable health care services. The book covers the broad aspects of biomanufacturing, including: synthesis of biomaterials; implant coating techniques; spark plasma ...
Introduction to Plant Biotechnology (3/e)
This book has been written to meet the needs of students for biotechnology courses at various levels of undergraduate and graduate studies. This book covers all the important aspects of plant tissue culture viz. nutrition media, micropropagation, organ culture, cell suspension culture, haploid culture, protoplast isolation and fusion, secondary metabolite production, somaclonal variation and cryopreservation. For good understanding of recombinant DNA technology, chapters on genetic material, organization of DNA in the genome and basic techniques involved in recombinant DNA technology have been added. Different aspects on rDNA technology covered gene cloning, isolation of plant genes, transpo...
