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Human Systems Engineering and Design II
This book focuses on novel design and systems engineering approaches, including theories and best practices, for promoting a better integration of people and engineering systems. It covers a range of hot topics related to: development of human-centered systems; interface design and human-computer interaction; usability and user experience; emergent properties of human behavior; innovative materials in manufacturing, biomechanics, and sports medicine, safety engineering and systems complexity business analytics, design and technology and many more. The book, which gathers selected papers presented at the 2nd International Conference on Human Systems Engineering and Design: Future Trends and Applications (IHSED 2019), held on September 16-18, 2019, at Universität der Bundeswehr München, Munich, Germany, provides researchers, practitioners and program managers with a snapshot of the state-of-the-art and current challenges in the field of human systems engineering and design.
Consumer Neuroscience - Foundation, Validation, and Relevance
Consumer neuroscience has become an expanding area of both research and conduct – spanning from academic interests in the brain bases of consumption choices to commercial application of neuroscience tools and metrics. However, many of these advances are still criticized for low applicability, scattered publication records, conceptual vagueness, and a lack of proper scientific and commercial validation. To make matters worse, there is now a host of proposed commercial applications of both the insights from neuroscience and the application of neuroscience and neurophysiology tools to test consumer responses. While many of these approaches may be valid, many other approaches are either not pr...
Advances in Ergonomics in Design
This book provides readers with a timely snapshot of ergonomics research and methods applied to the design, development and evaluation, of products, systems and services. It gathers theoretical contributions, case studies and reports on technical interventions focusing on a better understanding of human machine interaction, and user experience for improving product design. The book covers a wide range of established and emerging topics in user-centered design, relating to design for special populations, design education, workplace assessment and design, anthropometry, ergonomics of buildings and urban design, sustainable design, as well as visual ergonomics and interdisciplinary research and practices, among others. Based on the AHFE 2021 International Conference on Ergonomics in Design, held virtually on 25–29 July, 2021, from USA, the book offers a thought-provoking guide for both researchers and practitioners in human-centered design and related fields.
Smetti di farti fare questo ca**o di lavaggio del cervello
Il metodo scorretto (ma infallibile) per non lasciarsi fregare e imparare a pensare con la propria testa Aziende informatiche, grandi marchi, catene di supermercati: a colpi di campagne pubblicitarie e post sui social media, tutti ci spingono a pensare quello che vogliono loro, a comprare quello che vogliono loro, a essere quello che vogliono loro. Questo libro è uno strumento fondamentale per imparare a difendersi smascherando i trucchi e le strategie di manipolazione più comuni. Laura Dodsworth e Patrick Fagan, basandosi sulla loro esperienza, svelano al lettore tutti i meccanismi utili a influenzare i nostri gusti, i nostri desideri e il nostro pensiero critico, e spiegano quali sono le...
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China's Bitter Victory
"China's Bitter Victory" is a comprehensive analysis of China's epochal war with Japan. Striving for a holistic understanding of China's wartime experience, the contributors examine developments in the Nationalist, communist, and Japanese-occupied areas of the country. More than just a history of battles and conferences, the book portrays the significant impact of the war on every dimension of Chinese life, including politics, the economy, culture, legal affairs, and science. For within the overriding struggle for national survival, the competition for political goals continued. China ultimately triumphed, but at a price of between 15 and 20 million lives and vast destruction of property and resources. And China's bitter victory brought new trials for the Chinese people in the form of civil war and revolution. This book tells the story of China during a crucial period pregnant with consequences not only for China but also for Asia and the world as well. Addressed to students, scholars, and general readers, the book aims to fill a gap in the existing literature on modern Chinese history and on World War II.
