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The Dynamics of Influencer Marketing
YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence. What influence capacity do they have? Why are intimate or personal aspects shared with unknown people? Who are the big beneficiaries? How much is vanity and how much altruism? What business is behind these social networks? What dangers do they contain? What volume of business can we estimate they generate? How are they transforming cultural industries? What legislation is applied? How does the legislati...
Encoding the Olympics
Encoding the Olympics assembles a uniquely representative international team of media experts to provide a comprehensive review of the global impact of media and cultural communications associated with the Beijing 2008 Olympics. Commissioned by the IOC, this pioneering comparative study – the largest in Olympic Games research –provides a ground-breaking, panoramic, cross-cultural perspective on media responses to the leading sports event of the modern world. The representative team that undertook the study includes media commentators and political analysts, sport and media journalists, Sinologists and observers of the Asian Pacific Rim, academics in Olympic Studies and media and communic...
Routledge Handbook of Sport Communication
The Routledge Handbook of Sport Communication offers a comprehensive and in-depth survey of the contemporary discipline of sport communication. Now in a fully revised and updated second edition, it explores communication within, through, and for sport in various theoretical, conceptual, cultural, behavioral, practical, and managerial aspects. Including contributions from leading sport communication scholars and professionals from around the world, the book is structured around four key themes: theoretical and conceptual foundations; mediated aspects of sport communication; sociological aspects; and organizational, technological, and managerial aspects. This new edition includes expanded cove...
Olympic Education
A fundamental component of the Olympic ideal is the concept of Olympic education. This is the notion that sport can help children and young people develop essential life skills. Olympic Education: An international review is the first book to offer a comprehensive survey of the diffusion and implementation of Olympic education programmes around the world. The book includes 28 chapters with 21 national case studies of countries on every major continent, including Australia, Brasil, Canada, China, France, Germany, Japan, Russia, Spain, the UK, the US and Zambia. Each chapter examines the cultural, pedagogical, political and societal challenges of teaching Olympic education, as well as the natio...
Communications
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Balaguer and the Dominican Military
Following the 1961 assassination of dictator Rafael Trujillo, the Dominican Republic descended into a period of national turmoil and political instability, culminating in 1965 when a catastrophic civil war engulfed the capital city of Santo Domingo. The intervention of foreign troops, particularly U.S. troops, played a critical role in the multinational effort to allow presidential elections to take place in June 1966. The result was the installation of Joaquin Balaguer in the presidency. Subsequently, this skillful civilian leader defeated both a right wing coup and a Cuban-based guerrilla expedition, and successfully gained control of the chaotic Dominican officer corps by the mid-1970s. In this comprehensive study of the Dominican Republic's Balaguer era, the author draws upon declassified U.S. State Department and military documents and his own experiences as an army attache in the U.S. Embassy, Santo Domingo, during the early 1970s. The result is a unique, inside look at Balaguer's presidency, his skillful manipulation of rival officers and cliques, and American involvement in the political history of the Dominican Republic.
Beyond Boycotts
Sport during Cold War has recently begun to be studied in more depth. Some scholars have edited a book about the US and Soviet sport diplomacy and show ow the government of these two countries have used sport during this period, notably as a tool of "soft power" during the Olympic games. Our goal is to continue in this direction and to focus more on the sport field as a place of exchanges during the Cold War. Regarding this point, our aim is to show that there were events "beyond boycotts"many and that unknown connections existed inside sport. Morevoer, many actors were involved in these exchanges. Thus, it is important not only to focus on the action of States, but also on private actors (international sporting bodies and journalists), considering that they acted around sport (an "apolitic" field) as it was tool to maintain links between the two blocs. Our project offers a good opportunity for young scholars to present original research based on new materials (notably the use of institutional or personals archives). Morevoer, it is also a step forward with a view to conduct research within a global history paradigm, one that is still underused in sport academic fields.
Interactividad y Redes Sociales
Interactividad y Redes Sociales…y se preguntará el lector ¿Qué tiene que ver un bote de marfil, con esto de la Interactividad y las redes sociales?, o lo que es lo mismo, con el título de nuestro libro. En apariencia poco, pero en realidad mucho…Paciencia. El bote de Jalaf, una de las joyas del arte de la eboraria califal, realizado durante el califato del Al Hakam II, está incluido dentro del grupo de los denominados botes “parlantes”, por la inscripción que presenta. Sobra decir, que fue realizado por los mejores, utilizando un material casi tan noble como el propio oro o la plata. Sea cual sea la época de la historia en la que nos encontremos, el hombre ha tenido la necesid...
