Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Aspectos Culturais do Consumo
Embora o consumo seja composto de complexas práticas sociais e culturais, há uma ênfase demasiada na sua dimensão individual e nos processos psicológicos na literatura disponível no Brasil. Este livro oferece uma visão introdutória dos aspectos culturais do consumo, aliando consistência científica a uma linguagem acessível, convidando estudantes a explorar esses aspectos e gestores de marketing a refletir sobre seu papel.
Sociology and Social Justice
"Superbly conceptualises and contextualises social justice in and for our global age. The stellar cast of sociologists connect concepts to practices and outline the challenges we face, as well as providing necessary responses." Gurminder K Bhambra, Professor of Postcolonial and Decolonial Studies, University of Sussex" A collection of brilliant essays by international scholar-activists, examining concepts and practices from diverse contexts." Mary Romero, Professor of Justice Studies and Social Inquiry, Arizona State University "An excellent set of chapters bringing to the fore new perspectives on the social injustices and inequalities facing a world in crisis." Kammila Naidoo, Professor of Sociology, University of Johannesburg By using contextual global sociology, Sociology and Social Justice explores: Historic and contemporary sites and contexts around the world Sociological insights on topics ranging from social movements, to cyber space. International struggles, processes, and outcomes Written by distinguished international scholars, this is an essential text for those looking at issues of: Human Rights, Public Sociology, Democratization, Gender, and Globalization.
Nonprofit Marketing
This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.
Tourism and Social Marketing
Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of civil society as a non-regulatory means to achieve policy and public good goals. At a time when concerns over tourism's contribution to undesirable environmental, economic and social change is greater than ever, social marketing strategies are important for encouraging more appropriate and desirable behaviours by tourists and the tourism industry. Tourism and Social Marketing is the first book to co...
Social Marketing for Public Health
Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev
Informal International Lawmaking
Policy-makers, national administrations, and regulators engage in making laws without the formalities associated with treaties or customary law. This book analyses this informal international lawmaking and its impact on contemporary trends in international interaction, looking at the questions of accountability and effectiveness it raises.
Social Marketing
Successful social marketing holds the power to change the world. For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners through each stage of the process. The new Sixth Edition is packed with more than 25 new cases and dozens of new examples related to today's most pressing social problems including the opioid epidemic, climate change, youth suicide, and more. The new edition also includes significantly expanded coverage of social media. Whether you are on a mission to improve public health, protect the environment, or galvanize their community, you will find Social Marketing an invaluable resource.
L'Ontologie Politique de Martin Heidegger
This book is an important and timely contribution to the debate concerning the relation between Heidegger′s philosophy and his political affiliations to Nazism. But it is more than that: it is also a study, by the leading sociologist in France today, of some of the institutional mechanisms involved in the production of philosophical discourse. Drawing on his distinctive methods of analysis, Bourdieu argues that philosophical discourse - like all discourse - is the result of an interaction between an expressive drive and the censorship generated by the social field in which it is produced. Hence, to understand Heidegger′s work, it is necessary to reconstruct the logic of the philosophical...
Recent Advances in Plant in vitro Culture
The purpose of this book is to provide the advances in plant in vitro culture as related to perennial fruit crops and medicinal plants. Basic principles and new techniques, now available, are presented in detail. The book will be of use to researchers, teachers in biotechnology and for individuals interested to the commercial application of plant in vitro culture.
