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International Sport Marketing
How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue? This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business. The book introduces essential concepts and best practice in international sport marketing today and presents original case studies from around the world, looking at leagues, commercial sponsors, consumer behavior, and the role of athletes and their representatives. It covers important topics from "place branding" and experiential marketing to equipment manufacture and sports arenas, as well as the economic impact and regulation of sports events, the "financiarization" and "vipization" of sport, and marketing in the sport for the development and peace sector. International Sport Marketing is essential reading for all students, scholars and practitioners working in sport marketing, especially those concerned with the globalization of the sports industry.
Reframing the Musical
"Challenging established narratives and calling for a radical and inclusive approach, this edited collection offers a timely overview of musical theatre history in relation to race, culture and identity. Reframing the Musical: provides fresh and diverse insights into a range of both historical and contemporary musicals, including Hair, Hamilton and The Lion King; brings together contributions from Cultural, American and Theatre Studies to unravel the musical for the first time; questions ideas about who musicals are for, by and about, in order to retell the story of musical theatre and recognise the neglected cultural perspectives that have shaped our understanding of the form. Engaging and important, this is required reading for undergraduate and postgraduate students of Musical Theatre. Its intersectional approach and interdisciplinary scope also make Reframing the Musical an invaluable resource for practitioners seeking to understand the political underpinnings of the musical." --
Drug-Acceptor Interactions
Drug-Acceptor Interactions: Modeling theoretical tools to test and evaluate experimental equilibrium effects suggests novel theoretical tools to test and evaluate drug interactions seen with combinatorial drug therapy. The book provides an in-depth, yet controversial, exploration of existing tools for analysis of dose-response studies at equilibrium or steady state. The book is recommended reading for post-graduate students and researchers engaged in the study of systems biology, networks, and the pharmacodynamics of natural or industrial drugs, as well as for medical clinicians interested in drug application and combinatorial drug therapy. Even people without mathematical skills will be able to follow the pros and cons of reaction schemes and their related distribution equations. Chapter 9 is a hands-on guide for software to plot, fit and analyze one’s own data.
Survival Songs
How can a song help the hungry and persecuted to survive? Stephanie Sieburth's Survival Songs explores how a genre of Spanish popular music, the copla, as sung by legendary performer Conchita Piquer, helped Republican sympathizers to survive the Franco regime's dehumanizing treatment following the Spanish Civil War (1936-39). Piquer's coplas were sad, bitter stories of fallen women, but they offered a way for the defeated to cope with chronic terror, grief, and trauma in the years known as the "time of silence." Drawing on the observations of clinical psychotherapy, Sieburth explores the way in which listening to Piquer's coplas enabled persecuted, ostracized citizens to subconsciously use music, role-play, ritual, and narrative to mourn safely and without fear of repercussion from the repressive state. An interdisciplinary study that includes close readings of six of Piquer's most famous coplas, Survival Songs will be of interest to specialists in modern Spanish studies and to clinical psychologists, musicologists, and those with an interest in issues of trauma, memory, and human rights.
The Subversive Simone Weil
"Simone Weil is one of the most challenging and yet beguiling thinkers of the twentieth century. There is a highly charged mystical current that runs through her life and works that seems almost timeless. And yet Weil was a keen observer of the modern condition, coming of age as she did during the 1930s. Amid the recurrent indignities and inhumanities of modern life, she wondered what is to become of the precious space we have for grace, for friendship, and for truth? One of our most astute historians of existentialism, Robert Zaretsky shifts his attention to the utterly original Simone Weil with this new book. Taking up the central elements of her philosophy-affliction, attention, resistance, roots, and spirituality-he explores how they animated her life, and how they might animate ours"--
How Musicals Work
A practical guide to, and history of, musical theatre. What makes the great shows work, and why some never did.
