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The Science of Web Surveys
The development and widespread use of Web surveys have resulted in an outpouring of research on their design. In this volume, Tourangeau, Conrad, and Couper provide a comprehensive summary and synthesis of the literature on this increasingly popular method of data collection. The book includes new integration of the authors' work with other important research on Web surveys, including a meta-analysis of studies that compare reports on sensitive topics in Web surveys with reports collected in other modes of data collection. Adopting the total survey error framework, the book examines sampling and coverage issues, nonresponse, measurement, and the issues involved in combining modes. In additio...
Methods for Testing and Evaluating Survey Questionnaires
The definitive resource for survey questionnaire testing and evaluation Over the past two decades, methods for the development, evaluation, and testing of survey questionnaires have undergone radical change. Research has now begun to identify the strengths and weaknesses of various testing and evaluation methods, as well as to estimate the methods’ reliability and validity. Expanding and adding to the research presented at the International Conference on Questionnaire Development, Evaluation and Testing Methods, this title presents the most up-to-date knowledge in this burgeoning field. The only book dedicated to the evaluation and testing of survey questionnaires, this practical reference...
Envisioning the Survey Interview of the Future
Praise forEnvisioning the Survey Interview of the Future "This book is an excellent introduction to some brave new technologies . . . and their possible impacts on the way surveys might be conducted. Anyone interested in the future of survey methodology should read this book." -Norman M. Bradburn, PhD, National Opinion Research Center, University of Chicago "Envisioning the Survey Interview of the Future gathers some of the brightest minds in alternative methods of gathering self-report data, with an eye toward the future self-report sample survey. Conrad and Schober, by assembling a group of talented survey researchers and creative inventors of new software-based tools to gather information...
Surveying Memory Processes
"A special issue of the journal Memory which forms Issue 4 of v. 6 (1998)."
Basic and Applied Memory Research
Basic researchers unlock the secrets of nature; applied researchers unlock the means by which those secrets of nature can change people's lives. Neither basic nor applied research has an independent impact. These volumes examine the convergence of basic and applied research in the field of memory. Volume 1: Theory and Context, focuses on the methods for understanding and applying basic memory theory, while Volume 2: Practical Applications, expands the understanding of practical memory research by providing in-depth research examples and findings. If the science of memory is to make a significant contribution to society, coordinating our basic and applied efforts and determining how they comp...
Theories and Models of Communication
This unique volume offers an overview of the diversity in research on communication, including perspectives from biology, sociality, economics, norms and human development. It includes general social science and humanities approaches to communication, from systems theory to cultural theory, as well as perspectives more specifically related to communication acts, such as linguistics and cognition. The volume also features chapters on the participants and various elements in communication processes, on possible effects and on wider consequences of mediation (with technical media). The scope of the contributions is global, and the volume is relevant to both the empirical and the philosophical traditions in human sciences. Designed as a stand-alone collection to engage undergraduates as well as postgraduates and academics, this is also the first book in, and an introduction to, the De Gruyter Mouton multi-volume Handbooks of Communication Science.
Bit by Bit
This essential guide to doing social research in this fast-evolving digital age explains how the digital revolution is transforming the way social scientists observe behavior, ask questions, run experiments, and engage in mass collaborations.
Computers and Society
Computers and Society explores the history and impact of modern technology on everyday human life, considering its benefits, drawbacks, and repercussions. Particular attention is paid to new developments in artificial intelligence and machine learning, and the issues that have arisen from our complex relationship with AI.
The Nonresponse Challenge to Surveys and Statistics
Surveys are the principal source of data not only for social science, but for consumer research, political polling, and federal statistics. In response to social and technological trends, rates of survey nonresponse have risen markedly in recent years, prompting observers to worry about the continued validity of surveys as a tool for data gathering. Newspaper stories, magazine articles, radio programs, television broadcasts, and Internet blogs are filled with data derived from surveys of one sort or another. Reputable media outlets generally indicate whether a survey is representative, but much of the data routinely bandied about in the media and on the Internet are not based on representati...
Interviewer Effects from a Total Survey Error Perspective
Interviewer Effects from a Total Survey Error Perspective presents a comprehensive collection of state-of-the-art research on interviewer-administered survey data collection. Interviewers play an essential role in the collection of the high-quality survey data used to learn about our society and improve the human condition. Although many surveys are conducted using self-administered modes, interviewer-administered modes continue to be optimal for surveys that require high levels of participation, include difficult-to-survey populations, and collect biophysical data. Survey interviewing is complex, multifaceted, and challenging. Interviewers are responsible for locating sampled units, contact...
