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Sport Public Relations, Second Edition, expresses the roles of public relations and PR professionals as vital components to a sport organization’s overall strategies and mediated messages.
"The text provides students and professionals with an understanding of all aspects of sport public relations, framing its discussion in terms of a managerial and proactive approach to PR"--
Introduction to Kinesiology: Studying Physical Activity, Fourth Edition, offers the most cohesive introduction to the field of kinesiology available, giving students a solid background in the field and preparing them for further study and course work.
This is the ideal text for students studying sport management, exercise, fitness management and athletic training. It will teach aspiring sport managers about this expanding field, enabling them to define sport management and discuss the scope of opportunities the sport industry presents.
Contemporary Sport Management, Seventh Edition, delivers a complete overview of sport management with a diverse team of contributors. Readers are introduced to all aspects of the field they need to know as they prepare for a career in sport management.
Contemporary Sport Management, Fifth, provides students with an overview of sport management by presenting extensive discussions of the foundational aspects of the profession and current topics from the field. The fifth edition continues to engage students with a full-color format and an integrated web study guide. The text also discusses the role of social media in revolutionizing the industry and the significance of sport as an international institution. Students will learn the relevance of legal, sociocultural, historical, political, and psychological concepts to the management of sport; the professional skills and attitudes of successful sport managers; and ways in which the globalization of sport continues to affect sport management professions.
Introduction to Kinesiology: Studying Physical Activity, Sixth Edition With HKPropel Access, gives students a complete overview of the field of kinesiology and explores the common career paths, questions, and ideas that are part of this dynamic and expanding discipline.
The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and managerial aspects, tracing the contours of this expansive, transdisciplinary and international discipline and demonstrating that there are few aspects of contemporary sport that don?t rely on effective communications.Including contributions from leading sport media and communications scholars and professionals from around the world, the book examines emerging (new and social) media, traditional (pr...
Thoroughly updated, Contemporary Sport Management, Sixth Edition, offers a complete and contemporary overview of the field. It addresses the professional component topical areas that must be mastered for COSMA accreditation, and it comes with an array of ancillaries that make instruction organized and easy.