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Lovely Lace Knits
Knit Beautiful Garments and Accessories for Every Season with Delicate, Open Stitchwork Let luxurious lacework knitting bring you on a mindful journey as you cast on this collection of gorgeous knitwear! For anyone who has ever been intimidated by the intricacies of knitting lace, allow designer Gabrielle Vézina to teach you all you need to know to successfully tackle this timeless technique. With Gabrielle’s extensive knowledge at your disposal, including essential wisdom for choosing the ideal yarn and needles, correcting mistakes with ease and using lifelines to keep your hard work from unraveling, lace knitting beginners will feel confident casting on every project in this book. And i...
Strands of Color
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Creative Color
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Marketing and Globalization
This concise text focuses squarely on the issues facing marketers in an increasingly global world. It identifies several trends, linking them together, and positioning them as marketing practices that companies implement as a way of responding to the major consequences of globalization. The book also includes case studies to illustrate new practices and allow students to discuss issues of market selection, entry modes, segmentation, targeting, and positioning, as well as product, price, distribution, promotion, and corporate communication policies in a globalized world. Durand’s unique approach moves beyond marketing management and strategy issues and provides students with the broader context to understand the marketing practices they’ll use in the real world. This book will prove to be an essential resource for any student of marketing and international business working to stay ahead in an increasingly competitive and global industry.
