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Raising the Bar
In April of 2000, Gary Erickson turned down a $120 million offer to buy his thriving company. Today, instead of taking it easy for the rest of his life and enjoying a luxurious retirement, he's working harder than ever. Why would any sane person pass up the financial opportunity of a lifetime? Raising the Bar tells the amazing story of Clif Bar's Gary Erickson and shows that some things are more important than money. Gary Erickson and coauthor Lois Lorentzen tell the unusual and inspiring story about following your passion, the freedom to create, sustaining a business over the long haul, and living responsibly in your community and on the earth. Raising the Bar chronicles Clif Bar's ascent f...
Raising the Bar
In April of 2000, Gary Erickson turned down a $120 million offer to buy his thriving company. Today, instead of taking it easy for the rest of his life and enjoying a luxurious retirement, he's working harder than ever. Why would any sane person pass up the financial opportunity of a lifetime? Raising the Bar tells the amazing story of Clif Bar's Gary Erickson and shows that some things are more important than money. Gary Erickson and coauthor Lois Lorentzen tell the unusual and inspiring story about following your passion, the freedom to create, sustaining a business over the long haul, and living responsibly in your community and on the earth. Raising the Bar chronicles Clif Bar's ascent f...
Fish, Fur & Feathers
None
Lincoln's Melancholy
A thoughtful, nuanced portrait of Abraham Lincoln that finds his legendary political strengths rooted in his most personal struggles. Giving shape to the deep depression that pervaded Lincoln's adult life, Joshua Wolf Shenk's Lincoln's Melancholy reveals how this illness influenced both the president's character and his leadership. Lincoln forged a hard path toward mental health from the time he was a young man. Shenk draws from historical record, interviews with Lincoln scholars, and contemporary research on depression to understand the nature of his unhappiness. In the process, he discovers that the President's coping strategies--among them, a rich sense of humor and a tendency toward quiet reflection--ultimately helped him to lead the nation through its greatest turmoil.
Dynamic Models of Advertising Competition
I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundation form a powerful and vital methodology for helping us study and understand marketing competition. This second edition offers a blend of what proved to be successful with the first edition and new material. The first two chapters, reviewing empirical and modeling research, have been updated to include contributions in the last decade that have advanced the area. I have not changed the essential content in the duopoly analyses in chapters 3, 4, and 5. A notable addition to the present edition are the new chapters, 6, 7, and 8, which offer analysis of three triopoly models. In the final chapter, I offer my summary view of the area and hope for continued contributions. I want to express my appreciation for the support of Josh Eliashberg, editor of the International Series in Quantitative Marketing, as well as Zachary Rolnik, Director, and David Cella, Publishing Editor, of Kluwer. Their encouragement has provided crucial motivation in this endeavor.
Accidental Branding
Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands.
Pentecostal Worship
None
Ceramic Sculpture
More than 20 American ceramic artists present a broad variety of inspiring clay sculpture pieces and some unique techniques they used.
Raising Dough
Increasingly, food-based businesses are seen as key solutions to solve our social and environmental problems, and yet entrepreneurs report a surprising lack of access to money to help them get started or grow. Raising Dough is an unprecedented guide that provides social entrepreneurs - as well as their potential supporters - the tools necessary to enable more of these businesses to launch and thrive. Through a mix of case studies and her own personal expertise, social-finance expert Elizabeth U explains what every budding entrepreneur should do even before they begin asking for money, including choosing an appropriate ownership model. She covers a wide range of possible funding sources, from traditional public and institutional grant and loan programs to cutting-edge, community crowdfunding models. Written primarily for people managing socially responsible food businesses, Raising Dough includes resources, strategies, and lessons that can benefit any socially minded entrepreneur and those who would support them, including investors.--COVER.
