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New edition of a text that provides a practical approach to analyzing, planning and implementing marketing strategies, with a focus upon the creative process involved in applying the knowledge and concepts to the development and implementing of ideas. The core of the planning framework is the organi
This book will teach you four potential negotiation strategies and show you how to choose the one best suited to the situation, your own inclinations, and the strategy being used by the other side.
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Set 32 years before the original Star Wars trilogy, the first episode focuses on eight-year-old Anakin Skywalker (who eventually becomes Darth Vader) and the training he receives from Obi-Wan Kenobi.
Reprint of the original, first published in 1883.