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This best-selling textbook for introductory human communication courses places communication theory within the context of everyday skills.
Now in its ninth edition, this classic book retains the features that have made it the best-selling introductory human communication text in the field: an engaging and reader-friendly sty an inviting visual design that includes high-interest marginalia on virtually every pa up-to-date information on technology, gender, and cultural diversity; and everyday applications based on solid research and theory. Maintaining the quality of presentation and student-focused pedagogy that have characterized previous editions, Understanding Human Communication, Ninth Edition, incorporates updated examples and coverage of current communication theory. It continues to equip students with effective communication skills that will make a difference in their everyday lives. Book jacket.
"This new edition builds on the successful approach that has served more than one million students. Rather than focusing solely on either skills or scholarship, Understanding Human Communication embraces the idea that each enhances the other. Reader-friendly content is up to date and clear without being simplistic. Real-life examples and engaging images make concepts interesting, clear, and relevant to students' lives"--
Accompanying DVD-ROM contains ... : Media tours videos: takes students on a virtual field trip into the actual facilities and daily operations of a television and radio station, a newspaper, a public relations company, and Vibe magaaine, [and] Online learning center: includes self-tests, electronic Timeline of Mass Media Milestones study guide, Web Excursions, additional Internet exercises, recommended readings, movies, and documentaries."--Page 4 of cover.
Reprint of the original, first published in 1883.