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Agents of Change
Discusses the process of designing and implementing national policies that give priority to small enterprise development. Deals with regulatory reforms, agents of change in financial services, and innovations to improve the competitive potential of small enterprises.
Marketing international
Les petites entreprises, qu'elles soient situées à l'Est, au Nord ou au Sud, optent de plus en plus pour une stratégie de croissance fondée sur les exportations. Les objectifs de cette monographie tournent donc autour de trois défis contemporains de conquêtes des marchés internationaux auxquels ces petites entreprises doivent faire face : la dimension culturelle dans le contexte d'une mondialisation des valeurs qui s'accompagne d'une recrudescence des particularismes locaux ; la gestion du risque éthique international ; enfin, de solitaires, les décideurs doivent devenir solidaires au sein d'alliances stratégiques indispensables à la pénétration du marché-monde afin de mieux comprendre les dimensions culturelles et éthiques des acteurs localisés dans tous les continents.
Canadiana
None
French Quebec
Within Anglophone North America, the story of French Quebec is one of linguistic and cultural survival. This catalogue of books published in Quebec in French charts the evolution of the province's literary, social, artistic and political culture from 1764-1990. It includes all works published in Quebec, wholly or mainly in French, collected by the British Museum and Library from the 1830s to the present. Titles are listed under broadly-based subject sequences: Volume 1 covers French Quebec's creative and artistic output, as well as its conception of itself, as reflected in its philosophical and psychological works and encounters with other cultures. This second volume includes publications relating to Quebec's social and political institutions, history, social order and geophysical features. An introduction, in English and French, surveys the province's published output, and the history of its acquisition by the British Museum and Library.
Stratégie du marketing
L’une des clés du succès de l’entreprise, la stratégie de marketing représente un défi aussi bien pour les praticiens que pour les étudiants à qui cet ouvrage est destiné.
Bibliographie Internationale de Sociologie 1980
Each "Bibliography" lists and annotates the most important works published during the year. They are arranged by topic and indexed by author, subject, and geographic location.
