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Lessons
The instant New York Times bestseller Supermodel and philanthropist Gisele Bündchen shares personal stories, insights, and photos to explore lessons that have helped shape her life. Gisele Bündchen's journey began in southern Brazil, growing up with five sisters, playing volleyball, and rescuing the dogs and cats around her hometown. In fact, she wanted to become either a professional volley player or a veterinarian. But at the age of 14, fate suddenly intervened in in the form of a modeling scout, who spotted her in São Paulo. Four years later, Gisele's appearance in Alexander McQueen's memorably rain-soaked London runway show in the spring 1998 launched her spectacular career as a fashi...
How Cool Brands Stay Hot
How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.
Comes the Dark
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The Dirty Side of the Garment Industry
When thinking about lowering or changing consumption to lower carbon footprints, the obvious offenders come easily to mind: petroleum and petroleum products, paper and plastic, even food. But not clothes. Although the clothing industry is the second largest polluter after agriculture, most consumers do not think of clothes as a source of environmen
Gisele Bundchen
Gisele Bundchen is a Brazilian fashion model and actress. Since 2004, Bundchen has been among the highest-paid models in the world, and as of 2007 was the 16th richest woman in the entertainment industry. In 2012, she placed 1st on the Forbes top-earning models list. In 2014, she was listed as the 89th Most Powerful Woman in the World by Forbes. In the late 1990s, Bundchen was the first in a wave of Brazilian models to find international success. In 1999, Vogue noted -The Return of the Sexy Model-, and she was credited with ending the -heroin chic- era of modeling. Bundchen was one of the Victoria's Secret Angels from 2000 until mid-2007. Bundchen pioneered the -horse walk-, a stomping movem...
Fashion Brands
Crammed with facts and fascinating case studies, "Fashion Brands" explains how marketers and branding experts have turned clothes and accessories into objects of desire. This edition covers fashion bloggers and the rise of celebrity-endorsed products.
Gisele Bundchen
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Never Look Back
Between December 1938 and September 1939, nearly ten thousand refugee children from Central Europe, mostly Jewish, found refuge from Nazism in Great Britain. This was known as the Kindertransport movement, in which the children entered as "transmigrants," planning to return to Europe once the Nazis lost power. In practice, most of the kinder, as they called themselves, remained in Britain, eventually becoming citizens. This book charts the history of the Kindertransport movement, focusing on the dynamics that developed between the British government, the child refugee organizations, the Jewish community in Great Britain, the general British population, and the refugee children. After an anal...
The Golden Gals' French Adventure
Sixty-nine-year-old Fliss has lived a life! A career running her own successful business, a beautiful home, a wardrobe full of designer clothes – Fliss has everything she ever wanted. So why does she feel so lonely? Sixty-six-year-old Shirl didn’t expect to be looking after a baby again, let alone a grown woman who should know better. But with her daughter Gemma struggling to adapt to motherhood, and her boss Fliss increasingly reliant on Shirl to run her life, Shirl never gets a moment to herself. Fliss might not be great at life’s chores, but she is great at seizing opportunities, so when the chance for a jaunt to France’s beautiful Brittany comes her way, she decides it’s just w...
Thin Power
Thin Power is the unauthorized biography of former mayor of Calgary, Rod Sykes, featuring the achievements and bitter controversies of his eight-year term ending in 1977. Publicly revealed for the first time are details of Sykes' unorthodox upbringing in Victoria, B.C., his rise to the mayoralty, and his doomed attempt at provincial politics as leader of the Alberta Social Credit Party in the early 1980s. It offers an entertaining look into a fascinating era of growth and change in the history of Calgary and Alberta, and takes the reader up-close to the successes and failures of one of the nation’s most divisive politicians. Sykes' friendship with prominent former leaders including Prime Minister Pierre Trudeau and Alberta Premier Ernest Manning are explored in detail. His fractious relationship with Alberta Premier Peter Lougheed, and his strange connection to British royalty are also examined. The gall and the guts of this stick-thin politician in a grey suit will amaze modern readers, just as it did those who watched as he single-handedly transformed Calgary’s political landscape.
