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Data Modeling Fundamentals
The purpose of this book is to provide a practical approach for IT professionals to acquire the necessary knowledge and expertise in data modeling to function effectively. It begins with an overview of basic data modeling concepts, introduces the methods and techniques, provides a comprehensive case study to present the details of the data model components, covers the implementation of the data model with emphasis on quality components, and concludes with a presentation of a realistic approach to data modeling. It clearly describes how a generic data model is created to represent truly the enterprise information requirements.
Artificial Intelligence for Knowledge Management
This book features a selection of papers presented at the Third IFIP WG 12.6 International Workshop on Artificial Intelligence for Knowledge Management, AI4KM 2015, held in Buenos Aires, Argentina, in July 2015, in the framework of the International Joint Conference on Artificial Intelligence, IJCAI 2015. The 9 revised and extended papers were carefully reviewed and selected from 15 submissions. They present new research and innovative aspects in the field of knowledge management such as knowledge models, KM and Web, knowledge capturing and learning, and KM and AI intersections.
Fundamentals of Relational Database Management Systems
This book provides comprehensive coverage of fundamentals of database management system. It contains a detailed description on Relational Database Management System Concepts. There are a variety of solved examples and review questions with solutions. This book is for those who require a better understanding of relational data modeling, its purpose, its nature, and the standards used in creating relational data model.
Beginning Relational Data Modeling
*Immediately accessible to anyone who must design a relational data model—regardless of prior experience *Concise, straightforward explanations to a usually complex/ jargon-rich discipline *Examples are based on extensive author experience modeling for real business systems
Volcano and Miracle
This kaleidoscopic collection of more than 100 journal entries from one of Poland's greatest living writers includes semifictional tales, based on historical sources, that mirror the fragility of the human life. Here also are brilliant critical pieces on Soviet Communism and figures such as Kafka, Mann, Camus, and Dostoevsky.
Understanding Consumer Decision Making
This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.
Handbook of Marketing and Society
Marketing scholars have a long history of conducting research on how marketing affects the welfare of society. A significant body of knowledge has developed to look beyond marketing's impact on the corporate bottom line towards the affects of marketing on consumer sovereignty, public health, economic growth, and other aspect of societal welfare. The large and growing amount of research has become fragmented and diverse. There is a need for a volume to pull all of this research together to facilitate the assessment of what we have learned and what we need to study further. This volume fills that need! Handbook of Marketing and Society presents the first comprehensive, in-depth examination of ...
Transforming Images
The author seeks to discern the distinctive character of photography as an art, asking why similar images affect us differently and how our reaction to a photograph of a painting is different to the response to the painting. She demonstrates "perceived realism" and the transformation of images.
