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Greener Products
As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products’ sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing—business-to-business marketing of greener products has also increased due to customer demand from all business sectors. The Case for Greener Products Making a compelling business case for why companies must provide greener, more sustainable products, Greener Products: ...
Green Products
Sharing successful examples of sustainable products from around the world, Green Products: Perspectives on Innovation and Adoption supplies an in-depth analysis of the key factors that influence the adoption of sustainable products. It examines case studies of green production and consumption from a business perspective considering both techno
Green Products by Design
Product design is an important environmental focal point, with design decisions directly and indirectly determining levels of resource use and the composition of waste streams. This report, addresses the importance of product design as a tool for reducing wastes and managing materials. It provides a conceptual overview of how designers might integrate environmental concerns with traditional design objectives, and how policymakers can best take advantage of such opportunities. Although the concept of "green" design is gathering momentum, technical, behavioral, and economic barriers need to be addressed. Illustrated.
Green Goods?
In the late 1980s concern over the validity of environmental claims led to demands for the creation of schemes that would provide the consumer with verified environmental information. In response, governments and private sector companies developed seal of approval 'ecolabels' purporting to denote the most environment-friendly products in a particular category. However, this book discusses the problem of how it is not possible to acquire sufficient information about the impact of a product over its life cycle to know in every case which product will be the most environment-friendly.
Greener Products
Written by a renowned sustainability expert, Greener Products: The Making and Marketing of Sustainable Brands, Second Edition makes the case for why the people and the planet need products to be made in a different, more sustainable way. The growth of the global middle class, with an additional 3 billion people expected to enter the consumer market by 2030, is putting an unprecedented demand on resources and straining the global supply of raw materials, fossil fuels, food and water. This book provides insights on how to raise the bar on product development and investigates the best practices for making and marketing sustainable brands. Over 40 case studies are analyzed in this book and summa...
Green Marketing and Environmental Responsibility in Modern Corporations
In modern society, it has become increasingly important to consumers that their products be environmentally safe. Green marketing is the most efficient way for corporations to convey that their merchandise is environmentally ethical, which in turn increases profit. Green Marketing and Environmental Responsibility in Modern Corporations is a comprehensive resource for the latest material on the methods and techniques that contemporary industries are employing to raise awareness on sustainable products. Featuring comprehensive coverage across a range of relevant topics such as green consumption, organic food products, supply chain performance, and ecological marketing, this publication is an ideal reference source for professionals, practitioners, academics, and researchers interested in the latest material on sustainable corporate operations.
Green Consumerism: Perspectives, Sustainability, and Behavior
This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present the latest empirical and analytical research in the field of green marketing and provide an abundance of information about profitable and sustainable ways and strategies to deal with environmental problems. The volume considers how consumers are taking responsibility and becoming more aware, driving change in the ma...
Green Products A Complete Guide - 2020 Edition
Are there recognized Green products problems? Has a Green products requirement not been met? What vendors make products that address the Green products needs? What are the success criteria that will indicate that Green products objectives have been met and the benefits delivered? What Green products problem should be solved? This powerful Green Products self-assessment will make you the accepted Green Products domain auditor by revealing just what you need to know to be fluent and ready for any Green Products challenge. How do I reduce the effort in the Green Products work to be done to get problems solved? How can I ensure that plans of action include every Green Products task and that ever...
Agent-based stimulating diffusion of green products. Behavioural characteristics of consumers and firms
Seminar paper from the year 2013 in the subject Economics - Innovation economics, grade: 2, University of Vienna (Institut für Betriebswirtschaftslehre), course: Recent Developments in Innovation and Technology Management, language: English, abstract: The following paper focuses on the agent-based simulation of the diffusion process for green products, i.e. environmentally friendly products that are gaining in importance during the last years. As a basis the article written by Janssen and Jager (2002) is being examined and described in detail. It works with simulating both consumers and firms, whose behavioural characteristics are different and play a significant role in the diffusion proce...
