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Greener Products
As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products’ sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing—business-to-business marketing of greener products has also increased due to customer demand from all business sectors. The Case for Greener Products Making a compelling business case for why companies must provide greener, more sustainable products, Greener Products: ...
Greener Products
Sustainability and its competitive advantage are the goals of every company and any brand that wants to stay successful in the marketplace. Customers also gravitate to brands that manage sustainability issues well. Greener Products: The Making and Marketing of Sustainable Brands written by a renowned sustainability expert, continues to address the latest developments in the extremely fast-moving field of sustainability. The third edition is thoroughly updated, introduces new case studies, and includes a new chapter on green marketing. With over 40 case studies, it explores the best practices of leading global companies and helps readers learn what it is that makes them successful. New in the...
Greener Products
Written by a renowned sustainability expert, Greener Products: The Making and Marketing of Sustainable Brands, Second Edition makes the case for why the people and the planet need products to be made in a different, more sustainable way. The growth of the global middle class, with an additional 3 billion people expected to enter the consumer market by 2030, is putting an unprecedented demand on resources and straining the global supply of raw materials, fossil fuels, food and water. This book provides insights on how to raise the bar on product development and investigates the best practices for making and marketing sustainable brands. Over 40 case studies are analyzed in this book and summa...
Industry Self-Regulation and Voluntary Environmental Compliance
Why self-regulation? With the advent of such concepts as design for the environment, industrial ecology, and the recognized enlightened self-interest that voluntary compliance brings, it is in any company's best interest to avoid fines, liabilities, and bad publicity. Consumer concern and pressure from the marketplace give a competitive advantage t
Genome Mapping and Genomics in Domestic Animals
Genomics research on animals has generated huge databases and several new concepts and strategies, which are used to elucidate origin, evolution and phylogeny of species. Genetic and physical maps of genomes give details on chromosomal location, function, expression and regulation of genes. The series Genome Mapping and Genomics in Animals provides comprehensive and up-to-date reviews on genomic research on selected animal systems contributed by leading scientists from around the world. This volume offers information on gene mapping and genomics research in domesticated and farmed animals including cattle, water buffalo, sheep, deer, poultry, turkeys, rabbits, dogs and pigs. While the genome maps for some species are very limited, full genome sequences are available for cattle, chickens and dogs. Genomic research contributes to the identification of genetic regions that control the functionality and well-being of animals. Several farmed species are also used as models for biomedical studies.
Mammalian Genomics
Organization of the Mammalian Genome; Linkage mapping ; Mapping genomes at the chromosome leveI ; Mapping genomes at the molecular level ; DNA sequence of the human and other mammalian genomes; Expression of the Mammalian Genomes ; The transcriptome ; The proteome ; The epigenome: epigenetic reguIation of gene expression in mammalian species ; Regulation of genome activity and genetic networks in mammals ; Inducing alterations in the mammalian genome for investigating the functions : of genes ; Evolution of the Mammalian Genome ; O A comparative analysis of mammalian genomics: prokaryote and eukaryote perspectives ; Elements and mechanisms of genome change ; DNA sequence evolution and phylog...
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Animal Biodiversity and Conservation in Brazil's Northern Atlantic Forest
This book describes the fauna of the Pernambuco Endemism Center in Brazil's Northern Atlantic Forest, an understudied global biodiversity hotspot. Through fifteen curated chapters, it provides the latest information about the fauna of the northern portion of the Atlantic Forest, gathering important information about the faunal composition of the region for the first time. The chapters address animal biodiversity including terrestrial and aquatic vertebrates (fish, amphibians, reptiles, birds, and mammals) and invertebrates (ants, butterflies, dung beetles, hervestmen, spiders, and termites). All chapters provide species lists, taxonomic aspects and richness analysis. Conservation of specific animal groups is also discussed. Finally, the book discusses human impacts on the forest and its biodiversity, emphasizing the need for conservation of this highly impacted ecosystem.
The Mafia Cookbook
In The Mafia Cookbook, Joe Dogs took the quintessential Mob formula—murder, betrayal, food—and turned it into a bestseller, not surprisingly, since Joe Dogs's mixture of authentic Italian recipes and colorful Mafia anecdotes is as much fun to read as it is to cook from. Now The Mafia Cookbook is reprinted with Cooking on the Lam—adding thirty-seven original new recipes and a thrilling account of Dogs’s recent years since he testified against the Mob in five major trials, all told in his authentic, inimitable tough-guy style. The new recipes are simple, quick, and completely foolproof, including such classic dishes as Shrimp Scampi, Tomato Sauce (the Mob mainstay), Chicken Cordon Bleu...
