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Teletheory
The second and revised edition of a groundbreaking philosophical treatise from a leading authority on the theory and practice of electronic culture in the media age. Continuing the work of post(e)-pedagogy of Applied Grammatology, Ulmer's Teletheory is the second book of his trilogy on the modes of inquiry which concludes with Heuretics. Teletheory addresses the paradigm shift from literacy to electracy, using philosophy of science as well as Roland Barthes' design of an image rhetoric. The invention of a new historiography as experience of subjectivation culminates in a poetics extracted from philosophy of science, critical theory, and videography, which is tested with a sample of the genre: "Derrida at the Little Bighorn." The functionality of collage-montage as logic is probed, resulting in a position of singularity.
Applied Grammatology
Originally published in 1984. In Applied Grammatology, Gregory Ulmer provides an extraordinary introduction to the third, "applied" phase of grammatology, the "science of writing," outlined by Jacques Derrida in Of Grammatology. Ulmer looks to the later experimental works of Derrida (beginning with Glas and continuing through Truth in Painting and The Post Card). In these, he discovers a critical methodology radically different from the deconstruction for which Derrida is known. At the same time, he finds the source of a new pedagogy for all the humanities, one based on grammatology and appropriate to the era of audiovisual communications in which we live. Detractors of Derrida often accuse ...
Internet Invention
A "next generation" textbook for online writing and design, Internet Invention supplements existing print and web primers on HTML and graphics production with a program that puts these tools and techniques to work with a purpose. Designed as a passage from the more familiar rhetoric of the page to the less familiar one of the screen, this text is a hybrid workbook-reader-theory with chapters divided into the following sub-genres: Studio, Remakes, Lectures, The Ulmer File, and Office. These sections offer a sequence of interconnected Web writing assignments, rhetorical meditations, scholarly discussions, case studies, and pedagogical metacommentary, which together combine to form a truly uniq...
Heuretics
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Avatar Emergency
A new experience of identity is emerging within the digital apparatus under the rubric of “avatar.” This study develops “concept avatar” as an opportunity to invent a practice of citizenship native to the Internet that simulates the functionality of measure dramatized in the traditions of “descent” (“avatar”) or “incarnation,” including the original usage in the Bhagavad Gita, and the Western evolution of the virtue of prudence from the Ancient daimon, through genius and character, to the contemporary sinthome.
Electronic Monuments
While corporations, governmental groups, and public relations firms debated the best way to memorialize the event of 9/11, sites of commemoration could be seen across the country and especially on the Internet. Greg Ulmer suggests that this reality points us to a new sense of monumentality, one that is collaborative in nature rather than iconic. From a do-it-yourself Mount Rushmore to an automated tribute to the devastating annual toll of traffic deaths in the United States, Electronic Monuments describes commemoration as a fundamental experience, joining individual and collective identity, and adapting both to the emerging apparatus of “electracy,” or digital literacy. Concerns about th...
Electracy
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KONSULT
A motto guiding Gregory L. Ulmer's career is from the poet Basho: not to follow in the footsteps of the masters, but to seek what they sought. The responsibility of humanities disciplines today is to do for the digital apparatus (social machine) what the classical Greeks did for alphabetic writing. Ulmer frames online learning as a mode of invention (heuretics), beginning with the invention of konsult itself. Konsult: Theopraxesis describes the invention of a genre of learning that is to digital media what Plato's dialogue was to alphabetic writing. The Greeks invented the practices of writing (rhetoric and logic) native to the new institution of school (the Academy), fostering a new behavio...
New Media/New Methods
The essays in New Media/New Methods: The Academic Turn from Literacy to Electracy pose an invention-based approach to new media studies. They represent a specific school of theory that has emerged from the work of graduates of the University of Florida. Working from the concept of electracy, as opposed to literacy, contributors pose various heuristics for new media rhetoric and theory.
Glassary
Glassary is a companion volume to Glas. It offers English readers fuller access to the masterwork of Jacques Derrida, the leading philosopher in France. Derrida is important for his investigations of language, philosophy, and writing. He has perforated the boundaries between academic disciplines, has demonstrated the theological underpinnings of apparently atheological philosophies, and has thrown into question traditional notions about the "ownership" of ideas. Glas exemplifies Derrida's methodology of reading and his central philosophical and literary concerns. The reader fascinated by its complexities will appreciate the assistance of Glassary. Written by the chief translator of Glas, Joh...
