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Computer and Information Sciences
Computer and Information Sciences is a unique and comprehensive review of advanced technology and research in the field of Information Technology. It provides an up to date snapshot of research in Europe and the Far East (Hong Kong, Japan and China) in the most active areas of information technology, including Computer Vision, Data Engineering, Web Engineering, Internet Technologies, Bio-Informatics and System Performance Evaluation Methodologies.
Şanliurfa
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AI Strategy for Sales and Marketing
Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present. AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust. Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, PwC, Rolls Royce, Deloitte and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX.
Eye Tracking in Tourism
Despite the ever-increasing interest in eye tracking, there is still no comprehensive work on the potential and applications of table-mounted and mobile head-mounted eye tracking solutions in travel and tourism. This volume bridges that gap, effectively linking eye tracking with travel and tourism. It presents, on the one hand, novel academic contributions on the concept of eye tracking, and on the other, practice-oriented case studies that illustrate the use and strategic value of eye tracking in travel and tourism. It provides concrete and novel insights into tourist behavior and the tourist consumer experience and, for the academic community, offers a comprehensive, scientifically based o...
Türk kütüphaneciliği
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Emotional Intelligence in Tourism and Hospitality
Emotional intelligence is the capability to recognize, use and manage one's own emotions and those of others. The use of emotional information guides thinking and behaviour, allowing adjustment of emotions to adapt to environments. As tourism and hospitality services are produced and consumed simultaneously, with a high level of contact between employees and customers, the development of emotional intelligence of employees in tourism and hospitality establishments is vital. This book has a skills-based approach and explains how emotional intelligence can be developed in tourism and hospitality students and employees. Covers all major literature, concepts, theories and research findings from the perspective of emotional intelligence". Includes exercises, end of chapter questions, practical examples, student aids and Powerpoint slides for each chapter that can be used in class by academicians and practitioners in their training sessions. The book is intended for use by tourism and hospitality students, researchers and practitioners.
The Oxford Handbook of Politics in Muslim Societies
Politics in Muslim societies : what's religion got to do with it? / Melani Cammett and Pauline Jones -- Islam and political structure in historical perspective / Eric Chaney -- State-formation, statist Islam, and regime instability : evidence from Turkey / Kristin E. Fabbe -- States, religion, and democracy in Southeast Asia : comparative religious regime formation / Kikue Hamayotsu -- Repression of Islamists and authoritarian survival in the Arab world : a case study of Egypt / Jean Lachapelle -- Regime types, regime transitions, and religion in Pakistan / Matthew J. Nelson -- Regime change under the Party of Justice and Development (AKP) in Turkey / Feryaz Ocaklı -- Islam, nationalism, an...
Space-Time (Dis)continuities in the Linguistic Landscape
This collection spotlights the diachronic dimensions of the linguistic landscape, the importance of exploring temporal dissonances in historical events in order to better understand semiotic, political, and social transformations across different communities over the last century. The volume seeks to expand the current borders of linguistic landscape (LL) research by situating the analysis of signs in the LL within their time–space organization, which has been understudied in existing scholarship. The book, featuring chapters from established and emerging scholars, argues that a focus on the historicity of the city text can reveal unique insights into the role of semiotic processes as prec...
Silicon Rheinland
Berlin gilt als Zentrum der deutschen Start-up-Szene. Nirgendwo in Deutschland wird so viel gegründet. Was die meisten jedoch nicht wissen: Überdurchschnittlich viele Gründer kommen ursprünglich aus dem Rheinland. Europas größter Modehändler Zalando sowie Rocket Internet, GetYourGuide oder der Kochboxen-Versender HelloFresh – sie alle wurden von Rheinländern gegründet. Darüber hinaus stammen viele Investoren wie Klaus Hommels oder Frank Thelen ebenfalls aus dem Rheinland. Florian Rinke deckt in seinem Buch auf, wie viel Rheinland eigentlich in Berlin, ja sogar in der gesamten deutschen Gründerszene steckt. Er enthüllt, warum so viele Gründer von dort kommen – und wie ihnen ihre Herkunft beim Aufbau der Start-ups geholfen hat.
How Autocrats Rise
For the past decade and a half, the world has witnessed a precipitous decline of democratic countries and the consequent rise of autocrats. How Autocrats Rise: Sequences of Democratic Backsliding challenges the conventional wisdom and offers an institutional-ideological approach to understand the phenomenon, examines the steps of emergent autocrats, and analyzes the methods of legitimizing their rules. Employing the new framework, the book provides incisive analyses of four countries located in four different regions with dissimilar national features – Bangladesh, Bolivia, Hungary, and Turkey, and demonstrates that political developments in these countries have followed a similar, specific pattern resulting in various shades of autocracy. Theoretically enriched and empirically grounded, this exceptionally timely book makes significant contribution to the democratic backsliding literature while offering insights on how to forestall an autocratic era.
