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Discourse Interpretation
Discourse Interpretation: Approaches and Applications provides new insights into the complex area of discourse interpretation in a wide range of discourse types and genres. The authors adopt a variety of approaches to the representation and interpretation of meaning in discourse to share the understanding that discourse interpretation is a dynamic construct constantly open to reinterpretation in the light of the intentions and purposes of in particular social, historical and situational contexts. The chapters of the book comprise essays by linguists working in the fields of (critical) discourse analysis, pragmatics, stylistics and sociolinguistics which address methodological issues in discourse interpretation (Part I) and explore various aspects of representation and interpretation of meaning in different genres of spoken and written discourse, namely conversational, academic, media, political and fictional discourse (Part II). This volume, which combines theoretical insights with empirical investigations, contributes to a better understanding of the interpretative process and will be of interest to a wide range of researchers, scholars and students of English.
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Plunkett's Advertising & Branding Industry Almanac 2006: Your Complete Guide to All Facets of the Business of Advertising, Marketing and Branding
Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and more. This reference tool includes thorough market analysis as well as our highly respected trends analysis. Youll find a complete overview, industry analysis and market research report...
Good Housekeeping Mediterranean Diet
Eat healthily . . . and deliciously! The editors of Good Housekeeping offer 80 easy recipes perfect for anyone who wants to enjoy a Mediterranean diet. Lemony Hummus. Greek Style Tilapia. Roasted Baby Vine Tomato Grilled Chicken. You can have satisfying food and be heart-healthy, too! Using the guidelines of the Mediterranean Diet Pyramid, Good Housekeeping offers mouthwatering and nutritious recipes made with hearty grains and beans, lean proteins, beneficial fats, and delicious fruits and vegetables. With a primer on how to eat the Mediterranean way, and tips and tricks from the Good Housekeeping Test Kitchen, Good Housekeeping Mediterranean Diet will become your go-to cookbook for healthy living. Recipes include: Lemon-Cilantro Eggplant Dip, Roasted Red Pepper Dip, Quinoa Stuffed Portobellos, Chicken Souvlaki, Mediterranean Hummus Egg Smash, Cayenne Grilled Eggplant with Fresh Tomato Salad, Zesty Lemon-Herb Baked Flounder and more!
House Beautiful Colors for Your Home
Based on House Beautiful’s popular color column, this pocket-sized handbook shows how a simple coat of paint can set the mood and add a designer's touch in any room. This gorgeous primer showcases more than 450 colors selected by top interior designers who explain how and why they chose these particular paints—along with swatches complete with manufacturer, name, and number, to help you pick the perfect pigment. Exploring everything from bold saturated hues to more soothing shades and essential neutrals, the designers offer special insight into what makes color work and how it influences the different spaces. The insider advice, plus stunning images of inspiring rooms, will help you select the ideal colors you’ll enjoy for years.
Good Housekeeping Kids Bake!
Ready, set, BAKE! Featuring more than 100 simple triple-tested recipes, from Bacon Cheese Popovers to Peanut Butter Cup Cheesecake, this is the perfect book for young bakers! From fabulous muffins, breads, and pizzas to yummy cookies, cakes, and pies, Good Housekeeping has a world of treats for kids to bake! This delicious follow-up to Good Housekeeping Kids Cook! teaches children baking terminology and techniques such as using the right pan, measuring accurately, choosing ingredients, and, of course, safety in the kitchen. The classic kid-approved recipes—all mouthwatering, fail-proof, and shown in gorgeous photographs—offer both sweet and savory options. So, heat up the oven and start making treats like a Classic Margherita Pizza, Spanakopita, Spicy Beef Pies, Double Chocolate Chip Cookies, Glazed Cinnamon Rolls, and holiday favorites such as Thumbprint Jammers, Crunchy Candy Canes, and Hanukkah Squares. Whether you’re a brand-new baker or a pro, this book is the perfect companion!
