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Helmut Schmid – Gestaltung ist Haltung / Design Is Attitude
Helmut Schmid (geboren 1942 in Ferlach/Österreich) studierte nach der Schriftsetzerausbildung an der Schule für Gestaltung in Basel. 1976 entwarf er das Kampagnezeichen für den SPD-Wahlkampf unter Helmut Schmidt. Nach den Stationen Düsseldorf, Berlin, Stockholm, Montreal und Vancouver lebt Helmut Schmid seit 1981 als freischaffender visueller Gestalter in Osaka. In seinen Entwürfen verbindet er auf einmalige Weise die japanische Tradition mit der westlichen Moderne. So ist etwa Schmids Silbenschrift Katakana Eru aus der japanischen Produktverpackung nicht mehr wegzudenken. Die vorliegende Monografie dokumentiert und analysiert alle wichtigen Arbeiten von 1961 bis heute: visuelle Basiskonzepte, Schriftzüge, Logos, Produkt- und Packungsidentitäten, Plakatund Buchgestaltungen. Sie schöpft aus den Ergebnissen eines mehrjährigen Forschungsprojektes am Fachbereich Design der Fachhochschule Düsseldorf. Helmut Schmids Werk wird damit endlich seinem Rang gemäß vorgestellt.
Ruder Typography Ruder Philosophy
The work collection of the world-famous typographer and graphic designer, Emil Ruder (1914 - 1970), who played a key role in the development of graphic design in the 1940s and 50s in Basel, Switzerland. This book is written in both English and Japanese.
2018 04 27
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Typographic Design
Full-color throughout and be supported by a companion website and instructor ancillaries, Typographic Design has been a consistent knowledge source on the ins and outs of working with type. The new Fifth Edition is updated throughout, including many new images and case studies. It also contains new information on visual metaphor, analogy, metonymy, multi-modal typography, and new cultural developments in type. Other new additions include a chapter on typography on the screen, as well as up-to-date information on typographic technology.
1989 11 09
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Typography Today
Over recent decades, type has been contextualized. It is no longer at home in static, monotone print. It is now belongs in the domain of the image. Type is integrated into image as if it is a 'real' and tangible as any other subject or objects. It is treated as having physical presence with weight and depth. Among these pages we will see a return to the handmade. Hand-drawn scrawl has become increasingly popular over the past few years. We are currently entering a new typographic era, in which designers choose to focus on the form and substance of the individual letter more than on overall composition. Colour throughout
