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Branding Books Across the Ages
As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding.
The Silent Heroes
Author Hans Moederzoon van Kuilenburg was a 10-year-old girl living in Amsterdam when German soldiers invaded Holland in the spring of 1940. The Dutch had intended to stay neutral at the outbreak of the war, as their military was no match for the Nazi hordes. Within five days, Holland had fallen and the German occupation was underway. The five ensuing years were among the darkest chapters in Dutch history, culminating in the "hunger winter" of 1944, during which 30,000 Dutch citizens died of hunger and cold. Even today, people like the author, who grew up during that time, are more prone to heart attacks as a result of the physical stress of those years. But despite having capitulated so qui...
Diamonds in the Sand
It is 1940, and a catastrophic German invasion of Belgium and Holland is imminent. Against his will, Henk de Ridder a captain in the Netherlands army helps his father-in-law to smuggle a priceless box of cut diamonds from Antwerp to Java. The stones arrive safely but by 1941 the Japanese are preparing to invade the Dutch East Indies. Again Henk must hurry the box away, this time to Australia. But the Dutch airliner carrying them is shot down by Zeros and crashes in the wilderness of North Western Australia. Where are the stones? Can they be recovered? Henk is one of many determined to fi nd them.
From Polders To Skyscrapers
An autobiographic story, "From Polders To Skyscrapers" describes life in the Netherlands during the 1930s and during WWII. In May 1940 Holland was invaded by Germany. After two years, the German occupation had forced many changes upon the citizens of Holland. A Dutch Underground Organization was created which would sabotage many of the German regulations. My youngest brother, an Underground Courier, was arrested in 1942, tried and condemned to five years in a political prisoners camp in Siegburg, Germany. In the Spring of 1945 Allied troops freed the prisoners and Rob became an interpreter for several months before returning home. Ultimately, he and a friend emigrated to the U.S. where he go...
Harbour
*** A 2021 Romance Writers of America Vivian Award Finalist *** She doesn’t love him anymore. But if she leaves him, she might pay the ultimate price… Alyse Wilson can’t remember the last time she felt safe in her own home. And after years of her abusive partner laundering money through her business, she doesn’t see any way out. But when rough seas threaten to sink her small craft, she’s stunned when she’s plucked from the waves by an old high-school friend. Marine Rescue Officer Kim On will never forget the day he lost Alyse. And when he unexpectedly finds himself pulling her into his arms from the depths, he can tell she needs saving from more than just choppy waters. So he vow...
Betrayals
It was Britains most humiliating intelligence disaster of World War II. The newly established Special Operations Executive (SOE) dropped fifty-three agents during 1941 and 1942 into the Nazi-occupied Netherlands. Their mission was to aid the Dutch underground as part of Winston Churchills plan to set Europe ablaze. However, Dutch resistance was thoroughly penetrated by German counter-intelligence. In spite of repeated security warnings including one by SOEs own chief encoder, Leo Marks, agent after agent was parachuted into the waiting arms of the Nazis. Almost all of those captured were executed at the Mauthausen concentration camp. Two were able to escape from captivity and reach London to...
Simply Verona
At the tender age of 15, Verona van de Leur took the gymnastics world by storm to become the greatest gymnast the Netherlands had ever produced. Her remarkable talent brought her gold medals, money, and fame. Although she seemed like a young woman on top of the world, Verona’s life soon spun out of control. Abused and exploited by those closest to her, when her gymnastics career came to an end, Verona suddenly lost everything that she had worked so hard to achieve. Living on the streets of Holland, the one-time world champion gymnast was homeless, penniless, living out of her car, arrested and jailed, and contemplating taking her own life. But from the depths of her despair, Verona emerged to rediscover herself and to become a successful, albeit controversial, entrepreneur. She returned to gymnastics, entered the world of adult entertainment and modeling, and went on to start successful business ventures that ultimately turned her life around. Now, for the first time, the controversial international gymnastics star, Verona van de Leur, tells her true story to the world in this no holds barred autobiography.
Group Psychotherapy
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One Penny
Two boys find a penny in the dust of Scott's Creek, a small country town in central Queensland. The public squabble over ownership of the coin causes their father, the local Blacksmith to mete out some rough punishment. In his rage, he seriously harms the eldest boy, Lindsay, starting a chain reaction of events that changes the lives of so many. It is 1899, and Australia is recruiting soldiers to fight in South Africa. Forced onto a ship and away from his family, Lindsay's father finds that he is the only one with the knowledge of a plot to destroy many lives. He has no way to warn his fellow enlistees, and the fact that he is widely hated by most in his home town does not help him in his quest to bring down the man responsible. Follow Malachi Tanner and his sons Lindsay and Henry as the story takes them through war, survival, joy and tears over the span of almost 100 years, up to a modern investigation that still needs to know exactly what happened at the turn of the last century.
Notations for Software Design
Notations for Software Design aims to explain formal specification and design to practitioners in software development, and to set out the ingredients of a sound software design process. It examines COLD-1, which is currently being implemented by Philips in many of its business centres. The fact that it is a wide-spectrum language which supports many styles of specification makes it an excellent basis for the volume. It also examines some widely-used informal techniques, such as Venn diagrams and Petri nets, thus creating a strong link between current and future practice. Rather than proposing new pictorial notations the authors place existing ones into a coherent framework, and explain practical ways of exploiting them in conjunction with COLD-1.
