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Branding Books Across the Ages Hb
- Focus on the dynamic process of branding - Focus on interactions between writers, publishers, critics, and readers - Wide historical scope
Branding Books Across the Ages
As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding.
New Perspectives in Book History
New Perspectives in Book History verschijnt ter gelegenheid van het 14de SHARP congres dat in juli 2006 in Leiden en Den Haag plaatsvindt. De Society for the History of Authorship, Reading and Publishing (SHARP) is een internationale organisatie met wereldwijd zo’n 1200 leden. Het boek bevat 13 artikelen van zowel jonge als gevestigde boekhistorici uit Nederland en België. De onderwerpen lopen uiteen van de Leuvense Universiteit in de vroegmoderne tijd, 17de-eeuwse marskramers en 20ste-eeuwse uitgeverijen tot de toepassing van modellen uit de bedrijfsgeschiedenis of uit de netwerkanalyse in het moderne boekhistorische onderzoek. In het boek is aandacht voor nieuwe ontdekkingen zoals boekenloterijen en voor de internationale positie van Nederland in het boekenvak. Tezamen vormen deze artikelen een staalkaart van het moderne boekhistorische onderzoek in de Lage Landen.
Shaping a Dutch East Indies
In 1724-1726, the Dutch clergyman François Valentyn published a 5,000-page account of the Dutch East India Company’s empire. It was the first and, for a long time, the only survey of the Dutch establishments in Asia and South Africa. Shaping a Dutch East Indies analyses how Valentyn composed this work and how it largely determined the Dutch perspective on the colonies in Asia until the 1850s. It seeks to highlight both the great diversity of knowledge gathered in Valentyn’s book and its geographical spread, from the Cape of Good Hope to Japan, with a focus on the Indonesian archipelago. Huigen’s book is the first in-depth study of Valentyn’s work, which is a foundational text in the history of Dutch colonialism.
In 1934
Bijdragen over het Nederlandse culturele (vooral literaire) leven in Europese context in het jaar 1934.
Retrospection and Revision in Modern and Contemporary Art, Literature and Music
This interdisciplinary book investigates the various ways in which North American and European modern and contemporary artists, authors, and musicians have returned to earlier works of their own, engaging in inventive revivals and transformations of the past in the present. The book is distinctive in its focus on such revisits, as well as in the diversity of art forms under review: in addition to visual art, the book explores fiction, poetry, literary criticism, film, rock music, and philosophy. This scope, together with the time-span covered in the book, from the 1850s to the twenty-first century, allows for a broad view on retrospection and revision. The case studies presented here offer a multifaceted exploration of the widely different goals to which practitioners of the arts have made retrospection and revision functional against the background of cultural, social, political, and personal forces.
The Legacy of Elise Hall
The saxophone is a globally popular instrument, often closely associated with renowned players such as Charlie Parker, John Coltrane, or more recently, Kenny G. Less well known, however, is the historical presence of women saxophonists in the nineteenth century, shortly after the instrument’s invention. Elise Hall (1853–1924), a prominent wealthy socialite in Boston at the turn of the twentieth century, defied social norms by mastering the saxophone, an unconventional instrument for a woman of her time. Despite her career’s profound impact, Elise Hall remains relatively obscure in broader music communities. Her untiring work as an impresario, patron, and performer made a significant ma...
Female Printmakers, Printsellers and Print Publishers in the Eighteenth Century
Integrates the vital contributions of women as printmakers, printsellers and print publishers into the history of eighteenth-century art.
Annual Bibliography of the History of the Printed Book and Libraries
The Annual Bibliography of the History of the Printed Book and Libraries records articles of scholarly value that relate to the history of the printed book, to the history of arts, crafts, techniques and equipment, and of the economic, social and cultural environment involved in their production, distribution, conservation and description.
Translation Flows
The genesis of this book was the 9th Congress of the European Society for Translation Studies, held in Stellenbosch, South Africa, in September 2019 – the first time the event took place outside Europe. “Living Translation – People, Processes, Products” was the Congress theme. A common thread, whether as a methodological or analytical basis, as a descriptive framework or as a subject in itself, was that of “flows” and the “flowing” nature of translation. The contributions included here draw on a productive framework of networks and flows, and foreground the inherent spatial and temporal diversity of Translation Studies. Translation as a social practice is the golden thread th...
