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The new fourth edition retains the original purpose which has made this book such a large success through every one of its previous editions: to effectively help its readers solve a wide array of mathematical problems specifically related to mechanical work. Aside from its unique compilation of mathematical problems, this book is renowned for its ability to duplicate, as far as possible, personal instruction. Its usefulness as a self-learning guide for the mathematics of mechanical problems is therefore unexcelled. The entire text has been carefully reviewed and edited where necessary for greater clarity and accuracy. Includes new problem materials. At the request of many users, it now includes trigonometric and common logarithm tables.
The fourth edition retains the original purpose which has made this book such a large success through every one of its previous editions: to effectively help its readers solve a wide array of mathematical problems specifically related to mechanical work. Aside from its unique compilation of mathematical problems, this book is renowned for its ability to duplicate, as far as possible, personal instruction. Its usefulness as a self-learning guide for the mathematics of mechanical problems is therefore unexcelled. Distinctive Features -The entire text has been carefully reviewed and edited where necessary for greater clarity and accuracy. -Includes new problem materials. -At the request of many users, it now includes trigonometric and common logarithm tables.
There’s never been a better time to be prepared. "This book is an indispensable basic manual for the real-life issues that await us in the decades to come. . . [A] treasure trove of practical wisdom."—James Howard Kunstler, author of The Geography of Nowhere Matthew Stein’s comprehensive primer on sustainable living skills—from food and water to shelter and energy to first-aid and crisis-management skills—prepares you to embark on the path toward sustainability. But unlike any other book, Stein not only shows you how to live green in seemingly stable times, but to live in the face of potential disasters, lasting days or years, coming in the form of social upheaval, economic meltdow...
Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. This collection, the first of its kind, raises brand mascots’ standing, both in an academic sense and from a managerial perspective. Featuring case studies and empirical analyses from around the world – here Hello Kitty, there Aleksandr Orlov, beyond that Angry Birds – the book presents the latest thinking on beast-based brands, broadly defined. Entirely qualitative in content, it represents a readable, reliable resource for marketing academics, marketing managers, marketing students and the consumer research community. It should also prove of interest to scholars in adjacent fields, such as cultural studies, media studies, organisation studies, anthropology, sociology, ethology and zoology.
Includes special sessions.
Note: This edition is called "Large Print" as it is an enlarged (7" X 10") version of the original, smaller (4.6" x 7") Toolbox sized edition of this title.The text in this edition is the size of standard reference materials and is not enlarged print for individuals with partial sight. Machinery's Handbook is acknowledged as an exceptionally authoritative and comprehensive, yet highly practical, and easy-to-use tool. The 32nd edition of the "Bible of the Mechanical Industries" continues in this tradition, providing users with fundamental and essential aspects of manufacturing practices, including hundreds of ASME and ANSI standards updates and thousands of revisions to text, tables, equation...
Note: This edition is called "Large Print" as it is an enlarged (7" X 10") version of the original, smaller (4.6" x 7") Toolbox sized edition of this title. The text in this edition is the size of standard reference materials and is not enlarged print for individuals with partial sight. Since the first edition published more than 100 years ago, Machinery's Handbook has been the most popular engineering resource of all time. Universally considered the principal reference in the manufacturing and mechanical industries, the Handbook is the ultimate collectionof essential, critical information needed by engineers, designers, drafters, metalworkers, toolmakers, machinists, educators, students, an...