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Current Catalog
First multi-year cumulation covers six years: 1965-70.
Using Trends and Scenarios as Tools for Strategy Development
Is my enterprise really prepared for future business? What can I do to become more competitive? Ulf Pillkahn's book is directed at all of those seeking answers to these questions: executives in strategic positions, business analysts, consultants, trend scouts, marketing and product managers and research engineers. The book presents the two most powerful tools for future planning: environmental analysis, based on the use of trends, as well as the development of visions of the future through the use of scenarios. While scenarios are generally regarded as a classical management tool, it is expected that the importance of trends will gain tremendously in the coming years. Pillkahn demonstrates h...
Doomed to Internationalization and Modernization of Corporate Culture
What kind of corporate- and intercultural problems do German companies encounter on the path towards globally operating enterprises? To what extent should they hold on to, adjust or abandon their long-established values and practices in a new business environment? What must they particularly expect while expanding into the Russian market? Ghenadie Anghel delivers answers to these questions on the basis of revealing interviews with general directors and senior executives of 27 Russian subsidiaries of large DAX-listed companies as well as medium-sized hidden champions.
Strategisches Kompetenzmanagement
Die Ausrichtung aller Personalkompetenzen an den strategischen Zielsetzungen einer Unternehmung gehört heute zum festen Bestandteil unternehmerischer Führung. Das Buch zeigt auf, wie es gelingen kann, aus übergeordneten Zielen differenzierte Kompetenzmodelle abzuleiten, einen strategischen Kompetenzmanagement-Prozess zu konzipieren und in den unternehmerischen Alltag übergehen zu lassen. Neben der theoretischen Basis liefert das Buch in erster Linie konkrete Beispiele und Best Practices aus der Unternehmenspraxis.
Voices of Europe
In order to assess the impact of referendums on European integration, this study offers a comparative analysis of referendums that have occurred so far. It then draws on comparative data to analyze the consequences of referendums.
Educational Research and Innovation Languages in a Global World Learning for Better Cultural Understanding
This book examines the links between globalisation and the way we teach and learn languages.
Subject Catalog
None
Communications
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Zukunftsforschung und Zukunftsgestaltung
Das Buch dokumentiert den aktuellen Stand und das gesamte Spektrum der wissenschaftlichen Zukunftsforschung im deutschsprachigen Raum. Dargestellt werden die wichtigsten Methoden und Anwendungsgebiete ebenso wie aktuelle Forschungsergebnisse: Wo liegen die Grenzen der Vorhersagbarkeit? Was sind die wichtigsten gesellschaftlichen Herausforderungen der Zukunft? Autoren aus der universitären, unternehmerischen sowie politiknahen Forschung diskutieren zukunftsorientierte Fragen aus so unterschiedlichen Bereichen wie u. a. Verkehr, Kunst oder Geopolitik.
