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Academic Writing and Genre
The focus of this book is the use of genre-based approaches to teaching academic writing. Genre-based courses enable second language learners to integrate their linguistic, organisational and contextual knowledge in a variety of different tasks. The book reviews pedagogical approaches to genre through English for Specific Purposes and Systemic Functional Linguistics to present a synthesis of the current research being undertaken in the field. From this theoretical base, Ian Bruce proposes a new model of genre-based approaches to academic writing, and analyses the ways in which this can be implemented in pedagogy and curriculum design. Academic Writing and Genre is a cutting-edge monograph which will be essential reading for researchers in applied linguistics.
Vision Changing Charity
"Accessible versions of Vision Changing Charity by Ian Bruce are available on request from RNIB. Please contact us through our Helpline: Call 0303 123 9999, email helpline@rnib.org.uk or say: ""Alexa, call RNIB Helpline"" to an Alexa-enabled device. The late twentieth century saw charities grow from timid service deliverers into major providers with campaigning teeth. What caused this? How did they gain confidence and strength? In this fascinating history, examined through the eyes of RNIB from 1970 to 2010, Ian Bruce examines the internal drivers and the external socio-political environment that allowed and encouraged this explosion. Bruce's experience of leading a charity at the forefront ...
Charity Marketing
Over the last ten years, the need to use and understand a marketing approach has become ever more crucial to every organisation in the not-for-profit sector - and is an aspect of charity management which is still increasing in importance. This book, written by Ian Bruce, examines this topic.
The English for Academic Purposes Practitioner
This book contextualizes the field of English for Academic Purposes (EAP), with a particular focus on the professional and academic identity and role of the EAP practitioner. The authors examine previously neglected areas such as the socio-economic, academic and employment contexts within which EAP practitioners function. In doing so, they develop a better understanding of the roles, expectations and constraints that arise from these contexts, which in turn shape professional practice and the identity of the practitioner. As EAP is emerging as an academic discipline with a growing body of published research, this book will appeal to trainee and established practitioners, along with researche...
Birders of Africa
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Cruising World
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Expressing Critical Thinking through Disciplinary Texts
Exploring how critical thinking is expressed in writing, this book investigates the specific linguistic elements involved in this process. Ian Bruce takes a genre-based approach to compare the textual expression of critical thinking in samples of academic, professional and journalistic writing, using five studies to examine the similarities and differences in the elements deployed across different genres. Looking at phenomena such as the relations between propositions and words which express the writer's personal attitude, content-organizing patterns, and the role of metaphor, this book highlights the most important contributory factors in the expression of critical thinking. Providing an in-depth exploration of how it is articulated through different types of specialist writing, this book provides a lens to both examine texts and to identify and practice this skill.
Qe2
Three leading ship historians join forces to write the definitive history of Cunard's Queen Elizabeth 2, the world's most famous ocean liner. Beginning with an overview of the social and cultural context from which the liner emerged, the design process is followed from the earliest proposals for Q3 to the detailed design of Q4. The story continues with the John Brown shipyard successfully tendering for the construction and recounts the many challenges which beset the famous shipbuilder in the periods before, during and after QE2 was being built. Thereafter, the ship's sea trials, troubled inauguration and successful maiden voyage are described, partly through first hand accounts. The long ca...
