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Armor
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Burger's Medicinal Chemistry, Drug Discovery and Development, 8 Volume Set
Burger’s Medicinal Chemistry, Drug Discovery and Development Explore the freshly updated flagship reference for medicinal chemists and pharmaceutical professionals The newly revised eighth edition of the eight-volume Burger’s Medicinal Chemistry, Drug Discovery and Development is the latest installment in this celebrated series covering the entirety of the drug development and discovery process. With the addition of expert editors in each subject area, this eight-volume set adds 35 chapters to the extensive existing chapters. New additions include analyses of opioid addiction treatments, antibody and gene therapy for cancer, blood-brain barrier, HIV treatments, and industrial-academic co...
Universal Design
A much-needed reference to the latest thinking in universal design Universal Design: Creating Inclusive Environments offers a comprehensive survey of best practices and innovative solutions in universal design. Written by top thinkers at the Center for Inclusive Design and Environmental Access (IDeA), it demonstrates the difference between universal design and accessibility and identifies its relationship to sustainable design and active living. Hundreds of examples from all areas of design illustrate the practical application of this growing field. Complete, in-depth coverage includes: • The evolution of universal design, from its roots in the disability rights movement to present-day tre...
Hearings
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Casting for Big Ideas
"Casting for Big Ideas" ist das einzige Buch zum Thema Werbung, das sich mit der Leitung einer Werbeagentur auseinandersetzt. Es basiert auf der langjährigen Praxiserfahrung und dem engen Netz persönlicher Kontakte des Autors. Andrew Jaffe - Altvater der Werbebranche - präsentiert hier wichtige Lektionen zu Management und Erfolg einer Werbeagentur. Er macht deutlich, dass das Geschäftsmodell von vor 40 Jahren heute ausgedient hat, in einer Zeit, in der Kürzungen des Werbebudgets an der Tagesordnung sind und immer neue Formen externer Marketing Services und Strategien gefragt sind. Anhand der Metapher des Fliegenfischens beschreibt er einen Ansatz für langfristiges und beständiges Wach...
User Tested
An insightful discussion and practical guide on how to put customers back into the center of your business model With so many digital experiences touching our lives—and businesses—it’s understandable to feel like you’re drowning in data. There’s a dashboard or chart for just about everything, but data alone can’t help you understand and empathize with your customers. No amount of it will take you inside their heads, help you see the world through their eyes, or let you experience what it’s really like to be your customer. Only human insight from real people can do that. User Tested gives both individual contributors and executives an approachable, pragmatic playbook for steppin...
Tosaka Jun
Tosaka Jun (1900–1945) was one of modern Japan's most unique and important critics of capitalism, the emperor system, imperialism, and everyday life in wartime Japan. This collection of translations contains some of Tosaka's most important essays and original articles on Tosaka.
A Concise Guide to Improving Student Learning
This concise guidebook is intended for faculty who are interested in engaging their students and developing deep and lasting learning, but do not have the time to immerse themselves in the scholarship of teaching and learning. Acknowledging the growing body of peer-reviewed literature on practices that can dramatically impact teaching, this intentionally brief book:* Summarizes recent research on six of the most compelling principles in learning and teaching* Describes their application to the college classroom* Presents teaching strategies that are based on pragmatic practices* Provides annotated bibliographies and important citations for faculty who want to explore these topics further Thi...
A History of Army Aviation
.spellbinding history., the how, what, when, where and why.some never told and certainly not always understood. This is a story that has begged to be told, .with sources and substance heretofore missing. Historians, military scholars, and aviators, .will rely on this work for years. Carl H. McNair, Jr., Major General, U.S. Army (Retired) 'This is worth a good read.a welcome and long overdue history of Army Aviation." Joseph L. Galloway, senior military correspondent, Knight Ridder Newspapers and co-author, We Were Soldiers Once.and Young Soldiers, scholars, and aviation enthusiasts alike can learn much from this comprehensive examination.. .successfully blends lively and insightful historica...
