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Listen First!
LISTEN FIRST! Shhh... Listen. Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customers what people are saying about you, how they use your products, whether they'll buy or recommend your product, and how they respond to your marketing and advertising. Listening provides unrivaled insight. If you do it right, you'll have a decisive edge over your competition as you adapt faster to customer needs and market changes. Listening is ultimately about gaining business advantage. Based on authoritative research from the Adver-tising Research Foundation, Listen First! del...
Writing Measurable Outcomes in Psychotherapy
The text, Writing Measurable Outcomes in Psychotherapy, may be of interest to anyone who is interested in how therapists help clients with their problems. The author has created a model taken from cognitive psychology to simplify how to tackle problems and provides a quick method to identify where one is "situated in thinking about their problem". The model is based on Bloom's Taxonomy, an educational theory used by teachers to evaluate student learning: remember, understand apply, analyze, evaluate, and create. Also discussed are key elements of psychotherapy: the importance of a strong relationship, assuring that clients remain as expert in their life and that they give feedback about the therapy.
Unhinged
In this stirring and beautifully written wake-up call, psychiatrist Daniel Carlat writes with bracing honesty about how psychiatry has so largely forsaken the practice of talk therapy for the seductive—and more lucrative—practice of simply prescribing drugs, with a host of deeply troubling consequences. Psychiatrist Daniel Carlat has noticed a pattern plaguing his profession. Psychiatrists have settled for treating symptoms rather than causes, embracing the apparent medical rigor of DSM diagnoses and prescription in place of learning the more challenging craft of therapeutic counseling, gaining only limited understanding of their patients’ lives. Talk therapy takes time, whereas the fi...
Careers in Focus
Profiles jobs in geriatric care such adult day care coordinators, financial planners, geriatric psychiatrists, hospice workers, and senior care pharmacists.
Knitting Yarns and Spinning Tales
5 x 7-1/4 224 pgs approx. 25 b&w illustrations
Encyclopedia of Science and Technology
Destined to be a leader in the field, this Encyclopedia is a full-colour, A to Z guide that sets a new standard for science reference. It contains 1000 entries, combining in-depth coverage with a vivid graphic format.
Mindful America
Jeff Wilson explores the diverse ways in which the Buddhist-derived practice of mindfulness meditation has been applied in American culture.
Data-Driven Personalization
Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the noise, marketers today need to be hyper-relevant to their customers. To do that takes data and a deep understanding of your audience. Data-Driven Personalization breaks down the best ways to reach new customers and better engage your best customers. By combining principles of persuasion, behavioral economics and industry research, this book provides readers with an actionable blueprint for how to implement a customer-centric approach to marketing that will drive results. The book is broken into six parts that detail everything from what data is most valu...
Keep Calm Cast On
Keep Calm and Cast On is a delightful pocket book full of quotes, quips and wit plus expert troubleshooting tips and techniques to keep the contemporary knitter calm in the face of a dropped stitch. The wise and often amusing quotes are compiled from a myriad of sources, including historical and contemporary essays, poems and fiction. Also included is a selection of previously unpublished quotes from contributors such as Kaffe Fassett, Jared Flood, Brandon Mably, Pip Lincolne and other luminaries of the knitting world. Knitting's calming properties are well documented, and interesting facts concerning the therapeutic benefits of practising this craft are interspersed amongst the quotes and technical tips, ensuring that this book is not just informative and humorous but also good for your well-being. Alongside the witticisms and fascinating facts is solid, practical advice designed to keep the knitter sane while all around them is unravelling. Erika will share her foolproof tips for making sure you don't get yourself into a tangle and that your knitting will go that much smoother.
Inside Therapy
A scintillating collection of writings on the mysterious, controversial, and intimate process of psychotherapy. Everyone with an interest in the art and science of psychotherapy - practitioners, patients, students, and avid readers of Freud, Jung, et al-will find this lively anthology an engrossing read. A varied mix of essays, book chapters, case histories, and compelling fiction written by veterans of both sides of "the couch" and representing many schools of thought, Inside Therapy includes: Janet Malcolm's The Impossible Profession * Mark Epstein's Thoughts Without a Thinker * Eric Fromm's The Art of Listening * A. M. Homes's In a Country of Mothers * Theodore Reik's The Third Ear * and others. The foreword by Irvin D. Yalom, author of Love's Executioner, offers additional wisdom, humor, and perspective. At a time when managed care threatens the psychoanalytic tradition, this dramatic, inspiring collection reminds us of the healing power of insight and the unique gifts of the patient-therapist relationship.
