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Do you funnel time, resources, and a significant portion of your budget into every marketing platform you can think of, only to see few results? If so, you're not alone. This common problem is not only frustrating but the complete opposite of business growth. Marketing that doesn't convert eats away at revenue, leaving your business stagnant. Let it go on for too long, and you'll quickly find that marketing has killed your business. Fortunately, there is a way to turn this problem around and get production back on a growth track. Customers who want what your business offers are out there. To find them, you need the right tools and an understanding of how to leverage them. In Why Your Marketi...
Silver Winner--Tops Sales World's Best Sales and Marketing Book Revealed: the winning blueprint for making deals like The Oracle of Omaha Warren Buffett didn't become the world's third wealthiest individual on his investing instincts alone. Buffett is a master dealmaker. In fact, one of his greatest single successes came when he closed multiple deals to own 100 percent of the Government Employees Insurance Company--also known as GEICO. Highly successful dealmakers themselves, Tom Searcy and Henry DeVries have been studying Buffett's unique approach for many years. Now, they reveal the secrets of the Oracle of Omaha. How to Close a Deal Like Warren Buffett gives you the 101 top deal-making ma...
The Race is on for Smooth Selling What is smooth selling? Think of the successful America's Cup yachting teams as the metaphor. What it takes to win the America's Cup yacht race can readily be likened to winning in sales: 1. Assess. In business the first step is to assess the four critical areas of sales operations: strategy, methodology, performance metrics, and people. 2. Design. Different challenges call for different sales approaches. For instance, do you need a sales team of hunters, farmers, or both? 3. Deploy. In business you need to deploy the sales team and support systems. They need to know what the strategy is and what is expected of them to win. 4. Execute. To succeed in business, the execution of the sales plan must be properly managed. Like in sailing, this calls for leadership. Smooth Selling Forever enables small and mid-size business leaders to generate significant, predictable, and sustainable sales growth. Based in the science of selling, when applied correctly and managed vigilantly, smooth selling produces revenue results in a systematic fashion.
“A hilarious, laugh-out-loud, thoroughly entertaining story.”—Helena Hunting, New York Times bestselling author She has one day to break all the rules. Delia Reese takes the financial world by storm in this breakout novel that’s Freaky Friday meets She’s the Man. Just once, Delia Reese wants to be the one calling the shots—not the one waiting to be called. Despite her stellar resume, hiring managers at the big banks won’t give her a chance. Following yet another failed interview, Delia commiserates with her roommates and drunkenly finds herself wishing she had the advantages that come with being a man. If society wasn't locked into gender roles, she'd be climbing the corporate ladder in designer heels with no apologies. By morning, her mirror reflects a surprising makeover. Now that the world sees her as a man, Delia’s determined to double down on society’s double standards. With a smart suit and powerfully pink necktie, she hits New York's financial district with a big gamble in mind.
Now a Lifetime television movie starring Sarah Drew, Stolen By Their Father was adapted from the story of Pieces of Me: Rescuing My Kidnapped Daughters about a young mother and her daughters face the unimaginable consequences after leaving abuse. In 1994, Lizbeth Meredith said good-bye to her four- and six year-old daughters for a visit with their non-custodial father only to learn days later that they had been kidnapped and taken to their father's home country of Greece. Twenty-nine and just on the verge of making her dreams of financial independence for her and her daughters come true, Lizbeth now faced a $100,000 problem on a $10 an hour budget. For the next two years fueled by memories of her own childhood kidnapping, Lizbeth traded in her small life for a life more public, traveling to the White House and Greece, and becoming a local media sensation in order to garner interest in her efforts. The generous community of Anchorage becomes Lizbeth's makeshift family?one that is replicated by a growing number of Greeks and expats overseas who help Lizbeth navigate the turbulent path leading back to her daughters.
The New Comedy Bible is a step-by-step, no excuses manual for writing, performing, and launching your career as a stand-up comic. Written by Judy Carter, the author of The Comedy Bible (2001), which was called by The Washington Post and Forbes as a "Comedy Essential." This new book, penned in classic Carter's style -- part career coach and part comedy dominatrix -- has 100% new content where you will: Partake in 48 new exercises to turn your problems into punchlines Create 60 minutes of new material Discover your authentic comedy persona Conquer stage fright and slay hecklers Push part procrastination and get booked Whether you're a beginner just starting out or a pro looking to create new m...
A CHANCE TO CHANGE YOUR LIFE FOR THE BETTER Don't live your life in a sleepwalking trance. Instead, be aware of all the joys life has to offer. As a result of these pages, you'll find more personal insights, more life direction, more happiness, and more tools to improve the quality of your life. If you want to make a change for the better, and enjoy a bit of humor along the way, this is the book for you.
THE QUEST: Cross-Cultural Connections at Home and Abroad In this global economy and multicultural, multilingual world, bridges are built and crossed. The advice in this book will help you cross them with ease. The principles of self-awareness, nonjudgment, acceptance of others, and seeing the whole picture will bring you success in your cross-cultural business relations.
A practical guide encouraging authors to see how effective they can be at helping to promote their own books. It covers how marketing works, what opportunities there are, how authors can help, how to get noticed, and how to get local publicity, providing a real insight into the publishing process.
Increased diversity and globalization are changing the makeup of organizations and teams worldwide. There is now a need for a workforce who can work well across differences, can form productive relationships with diverse clients, and can help their company expand into diverse markets. Mastering Cultural Differences is about valuing differences that enables the creation of more productive and profitable workplaces. This book if for you if you are... An HR Manager trying to create an inclusive organization. A Global Talent and LD Personnel interested in bringing learning opportunities into your multicultural organization. A Manager or Supervisor working with a global workforce. A Sales Leader trying to attract diverse clients. An Employee interested in working better with your international co-workers.